In 2009, the Wall Street Journal took an investigative foray into the world of grass-fed cattle ranching. Journalists purchased steaks from five U.S. producers and fired them at a backyard barbecue outside of Phoenix. They then proceeded to rate each cut, unanimously concluding that the new york strip steak from La Cense Beef was superior to its competitors and even “comparable to a strip at an elite steakhouse.”
The ranchers at La Cense Beef were hardly surprised by this conclusion. On 88,000 acres in western Montana, they raise healthy cows by following methods first practiced on the ranch in 1869. Through sustainable practices, the team has been able to avoid the use of pesticides, antibiotics, and hormones. They hand-cut, vacuum-seal, and immediately freeze each steak before shipping packages with instructions and cheat codes to help unlock the beef’s natural flavor.