The staff of Silverback Motorcycles tends to its vehicular charges from the front wheel to the back. Motorcycle storage keeps bikes safe from inclement weather throughout the wintry months, and tune-ups keep them humming during the warmer seasons.
Almost a century ago, it was 1914 and William J. Cassidy was gazing out from his livery stable to watch the newfangled automobiles rumble past on Roosevelt Road. He knew then that he’d been right to expand from shoeing horses to also servicing tires. Never having children, Will took his 16-year-old nephew, Hugh, under his wing in the venture. When Will retired, Hugh took over and kept the company afloat even during the bleakest days of the Depression and WWII. Hugh’s six sons all followed in the family footsteps, opening additional locations in the suburbs, and then their children opened even more.
Today, those descendants operate 15 Cassidy Tire & Service locations throughout the city and suburbs. The Cassidy experts keep vehicles running smoothly as they grow old by practicing a full range of other auto services, from rotating tires to changing oil and flushing transmissions.
Welcoming harried hair owners to find respite amid high ceilings and dreamy blue hues, the professional pamperists at True Colors Salon rely on organic haircare products and advanced techniques to renovate neglected noodle nests. Spicy up boring head threads with a new hue ($55+ for all-over color), or bestow tinted spunk to the best-behaving strands ($45+ for partial foil). True Colors Salon’s friendly mane tamers will groom overgrown head gardens into well-coifed masterpieces free of tangles, split ends, and crabgrass ($30 for women’s haircut; $20 for men; $15 for children), or sculpt elegant updos ($45+) to suit any evening of dining, dancing, or fancy mopping.
Park Hills Car Wash offers quick wash packages, in-depth details, and mechanical services that keep automobiles looking and performing their best. Cars that find themselves the victims of an over-size mud puddle or an over-affectionate oil tanker can shake off the grime with triple-foam polish, wax-poly sealant, and rust inhibitor during a 15-minute wash. Detailers move at a focused pace as they steam clean carpets, hand wax the finish, and narrow in on even the smallest vent, panel, and gauge with dust-busting air blasters. In the lube center, technicians perform full-service oil changes for most makes and models and can also service radiators, transmissions, and tires.
At Bettenhausen Automotive, a phalanx of 25 to 35 technicians is on hand each day, caring for cars and speeding through an average of 480 oil changes per week. The service center welcomes roadsters of all makes and models into its modernly appointed mechanic’s shop. There, techs solve longevity-inhibiting problems and complete factory-scheduled maintenance tasks, maximizing each vehicle’s potential and performance along the way. Helmed by brothers Michael and Troy Bettenhausen, the family-run dealership has been operating for over 50 years and carries a well-waxed inventory of new and used vehicles, including the 2013 Dodge Dart.