In place of the flickering florescent lights common to big-box grocery stores, sunshine illuminates the foods at Fresh from D'Vine, a farmer-focused indoor market in Salinas. Vibrant, in-season fruits and vegetables form little assemblages on wooden tables, as do bouquets of fresh-cut flowers. Most of the market's offerings come from growers in Monterey and neighboring counties, which helps to keep the store's carbon footprint to a minimum while ensuring that the freshness of its goods are at a maximum. Though the selection of produce changes with the seasons, some customer favorites include strawberries, artichokes, lettuce, heirloom tomatoes, raspberries, broccoli, and peaches.
In 1976, two UC Davis graduate students bought 20 acres of land in the highly arable Capay Valley. One of the students, Kathleen Barsotti, was working toward her master's degree in ecology and was determined to grow vegetables and fruits in an eco-friendly way: organically. The organic-food movement hadn't yet entered the public consciousness, and Kathleen worked overtime to convince restaurants, stores, and consumers of the taste-able merits of her process. Over time, given the possible health and environmental benefits of certified organic food, she succeeded. The farm sprouted to 300 acres to accommodate the increased demand. Today, a second generation runs the farm as well as a shop inside San Francisco's Ferry Building. Dubbed Farm Fresh To You, the store furnishes customers' bags or portable cornucopia horns with all sorts of soil-sprouted goods, including heirloom tomatoes, sweet peas, and fresh asparagus. The farm also teams up with fellow Yolo County and Pacific Northwest farms to deliver boxes of seasonal produce to area homes.
Californian abodes can emulate the relaxing, laid-back atmosphere of the tropics with the island-inspired, eco-friendly home accoutrements found at Element Home Furnishings. Many of the items in the shop's unique collection were imported from exotic locales or supplied by local businesses. Multicolored flip-flops, banana-leaf journals, and scented candles immediately evoke vacations on the beach, and a selection of artwork invites a second look with signs made of surfboards and vibrant paintings of Hawaiian landscapes. The shop's furniture show room unveils beds and tables constructed out of sustainable materials, such as plantation-grown mahogany and teak, and towering divider screens made of bamboo wrestled from the jowls of a panda.
After spending years as a salesman for top mattress lines, Steve Shore needed a new mattress himself. Rather than opt for a steep employee discount on one of the mattresses he sold, the enterprising Mr. Shore collected various natural materials and had them assembled into a mattress that met his exacting specifications: a comfy sleep cushion made with no potentially toxic components. The result was such an improvement over the big-name mattresses he sold that Mr. Shore and his son eventually decided to produce a line of organic mattresses based on the prototype, on which Mr. Shore slept soundly for more than a decade.
Now, the Shore men sell their mattresses under the Eco-Cloud name in The Natural Mattress Store. Made from high-quality steel coils topped with natural latex, Eco-Cloud mattresses resist accumulating allergens and nightmare blueprints and retain their shape and support for years. Organic wool and cotton covers help keep sleepers cool and snug in bed by deflecting body heat and wicking away moisture. Each Eco-Cloud mattress comes with a 12-year, nonprorated warranty. In addition to the Eco-Cloud line, The Natural Mattress Store carries more than 20 organic mattresses, as well as eco-friendly, solid wood bedroom furniture from Pacific Rim Woodworking, Bedworks of Maine, and Vermont Furniture Designs.