Seva—named for the Sanskrit root-word that means 'to serve selflessly'—grew from a single, simple location opened in 2008 to what is now a beautifying powerhouse with shops populating nine states. Owner Vas Maniatis stumbled upon the concept of owning an eyebrow-centric salon during a trip he took with his sweetheart-turned-wife to Chicago's Little India district on Devon Avenue. While his date indulged in a quick eyebrow threading, Vas marveled at "what looked like hands and arms and a spool of thread dancing to some peculiar rhythm." He quickly set in motion a plan to set up shop and expose the ancient hair removal technique to those living outside the Indian community.
Today, a menu of services ranges from traditional eyebrow and facial threading, to instantly-drying no chip manicures that stay flawless for up to 14 days of incessant thumb war tournaments. Additionally, aestheticians at Seva de-fuzz a variety of physical locales with warm wax such as legs and arms, as well as detox faces with anti-aging, express, and acne facials.
The stylists and aestheticians at Magic Scissors Coiffures & Boutique beautify clients from head to toe. Skincare experts use antioxidant-infused vitamin facials and ultrasonic skin scrubbing to reveal healthy glows. On the salon floor, stylists update looks with everything from cuts and color to Brazilian Blowout treatments—infusing strands with frizz-free shine. But the feel-good vibes don’t end with a new 'do. The salon donates clippings to a charitable project, where hair’s oil-retaining properties are put to use in cleaning up oil spills.
In her years as a permanent and semi-permanent makeup expert, Suzie Kim became disillusioned with the products and techniques available to her—many left drastic, unnatural results. She eventually discovered semi-permanent makeup; instead of depositing harsh tattoo inks deep into sensitive facial skin, an entirely permanent technique allows the design to eventually fade into a bluish-gray hue or a vintage ribbon that says "Mom," Now, Suzie grants her clients more defined eyes, eyebrows, and lips, shortening their morning routines and leaving their faces radiant.
At Arch-ez Sensational Beauty, each beauty specialist brings a distinct set of skills to the table. At her respective station, Sana Khan threads eyebrows and administers lash extensions that help eyes to pop as powerfully an Orville Redenbacher factory on fire. Demi waxes off clients' unwanted hair, while resident facial specialist Sarika Modi coats faces in whitening, herbal, and organic treatments. Meanwhile, at another area of the spa, a specialist decorates skin with intricate henna designs.
The tanning pros at Xotic Tan help clients combat alabaster tones with a variety of tanning services. Clients can recline in toasty tanning beds that bronze limbs with customizable intensity. Alternatively, they can step into Mystic tanning booths for quick spritzes of UV-free bronzer, or opt for a custom airbrush tan that allows them to fit in at the beach or to stop getting mistaken for snow.
The success of The Daymaker Salon relies on two distinct principles: design savvy and a commitment to personal attention. The first component walks into the salon every day inside the head of stylist Edmond Selfollari, who spent years training under industry heavyweights Elizabeth Arden and Mario Tricoci. His stylists bolster his keen aesthetic eye with their own, which they continuously hone with ongoing training and education, a dedication to perfection that earned them the honor of acting as stylists for makeover features on The Oprah Winfrey Show and The Jenny Jones Show. In service of the second component—commitment to personal attention—every haircare service begins with a complimentary consultation. Stylists chat with clients and listen to their fashion goals and wishes. By the time the scissors come out, stylists know what their clients want and how to use their vast cosmetic knowledge in service of those expectations. The stylists can help their clients to change up their hairstyle or find solutions to color problems such as natural hair tones that wash out the complexion or match a rival debate team's jersey colors.