The team at Grandville Optical do more than care for eyes—they also care about their community. When owner and certified optician John Schlafley and optometrist Chad Jackson aren’t examining eyes or crafting glasses, they are organizing food drives and serving in local organizations. That same warm spirit fills their optical boutique, where they tend to clients in a welcoming, family-friendly atmosphere. They display their carefully curated selection of designer frames—which includes names such as Marc Jacobs, Kliik, and Europa International—in elegantly spotlighted cases that stand against exposed brick walls.
While the office sports the cozy feel of a traditional coffeehouse, Schlafley and Dr. Jackson stock the environs with decidedly modern technology. They advise patrons of the latest advancements in lens manufacturing and treatments, and perform exams to diagnose potential issues and keep eyes healthy. Schlafley is also trained in a specialized soldering technique that allows him to expertly repair metal frames crushed by excessive squinting.
Sight Optical Boutique's owner, Michael McConnell, isn't just selling frames—he's introducing friends. His previous optical experience in sales and distribution departments helped him to build relationships with top-notch eyewear companies from around the world. When it came time to open his own retail space, their collections became his shop's foundation.
Inside the sleek, modern space, handmade frames from Germany, Istanbul, and Japan hover on circular clusters against the wall, echoed in shape by fanciful light fixtures. Boasting fashionable lines such as Lafont and Masunaga, the spectacles come loaded with signature details such as hand-engraving, custom hardware, and celebrity-cloaking software.
jcpenney portraits' professional photographers capture paramount moments in premier lighting with high-tech digital cameras and a choice of vivid background images. After clients discuss pose preferences with their portraitist, subjects take the stage for approximately 10 minutes of flashing bulbs, bright smiles, and focused lenses. Following the shoot, customers and friendly photogs pore over digital frames to select which pictures are worthy of being immortalized onto six single-image enhanced sheets in a variety of sizes; customers can choose a different pose for each photo sheet, for a total of six poses. Customers receive one 10”x13”, two 8”x10”, two 5”7”, four 3.5”x5”, eight wallet-size, and one specialty-size (10”x10” or smaller) Be Squared portrait, all of which are ready to be wall-mounted alongside each other in a courageous declaration of self-love. A CD with one high-resolution image is also included. Customers may take an additional 40% off any purchases made that day.
Dr. Troy LeBaron attended Southern College of Optometry, has experience in aviation, construction, farming, electronics, and manufacturing—an eclectic list of vocations that helps him to understand the vision requirements for patients in any line of work. As a certified HOYA technology expert and member of the proforum board for Transitions lenses, Dr. LeBaron can outfit eyes with gear that grants high-definition vision, adjusts to changing light conditions, and displays holograms of wide-open eyes during midwork catnaps. He also pairs faces with frames by designers such Cole Haan, Jimmy Choo, and Jonathan Cate and protects specs with antiglare and scratch-resistant coatings backed by 1-year warranties.
The certified opticians at Lansing Ophthalmology fit visitors with a varied stock of prescription and nonprescription designer sunglasses. Encircle blinkers with stylish Oakley shades ($89+) or shield tear ducts while stomping onions for wine with a pair from Cole Haan ($115+). Single-vision sun lenses ($89+) let wearers speed-read sunsets with stunning accuracy, and cutting-edge lens designs from Seiko and Pentax rival the styles sported by Hollywood A-list talking dogs ($234+). Although this Groupon is not valid toward services, a staff of talented opticians—many of them certified by the American Board of Opticianry—is on hand to diagnose eyeball prescriptions. All sunglasses and lenses are insured by a yearlong workmanship guarantee, subject to an additional fee after 90 days.