Helping customers improve their vision is the main concern of the optometrists and eye-care professionals at Eye Boutique, who provide preventive screenings and help choosing from their more than 1,800 frames at each location. In each shop, licensed doctors of optometry scan eyes with comprehensive exams before diagnosing issues or prescribing high-definition Zeiss lenses and contact lenses from Optix and Acuvue. Designer frames from Guess, Nike, and Kenneth Cole house lenses fashionably, and Teflon protective layers help guard lenses from scratches and reduce glare. Sunglasses from brands such as Ray-Ban and Coach also protect eyes from harmful UV rays, creating an accessory that is both stylish and useful, like a diamond with a job.
In 1930, Dr. Joseph Rosin and his brother, Maurice, opened a small shop on Cermak Road in Cicero. In 80 years, the shop has grown from a small family-run optometrist's office to a regionally renowned business that has sharpened the eyesight of celebrities such as Joe DiMaggio and Plácido Domingo and left its mark on the Chicago area by designing famous symbols such as Harry Caray's trademark glasses and the novelty shades that adorn the John Hancock Center. Today, Rosin Eyecare rests in the hands of the third generation of Rosins, ably helmed by brothers James and Jonathan, who continue a proud tradition of warm, personal service as they improve eyesight with high-tech LASIK and PRK treatments as well as stylish eyeglasses with scratch-resistant lenses. At 16 locations, including the newest office Long Grove, a staff of optometrists keeps optical orbs in high function with comprehensive exams, treating each patient's individual needs with products such as a contact-lens implant or a prescription safety eyewear.
With 20 years of optometry experience, Dr. Timothy J. Morrison keeps peepers furnished with high-quality lenses and frames. Customers can keep vision sharp with a bevy of lenses, from basic, single-vision plastic lenses ($105) to advanced sight correctors such as bifocals ($135), trifocals ($165), and progressive lenses ($275). Special-order lenses are also available for additional upcharges, and eyewear owners can further gussy up ocular enhancers with added features such as UV protection ($30), scratch-resistant coverings ($30), and eye-obscuring tint ($25).
Though there are 130 For Eyes Optical stores around the United States, the company still has the heart of a small start-up. Owned and operated since 1972, when a small group of friends started it in Philadelphia, aiming for quality eyewear manufacturing as well as customer service. These same friends, aided by a few family members, still lead the franchise today. They ensure that each location adheres to their original principles and mandates for mustard-colored shag carpets.
In each store, expert independent doctors test clients' visual acuity and general eye health with comprehensive exams. Then, a store associate helps each person outfit their eyes with designer frames by brands such as Ray-Ban, Prada, D&G, and Versace. For Eyes Optical has its own advanced 40,000-square foot optical lab in in Hialeah, Florida, where technicians shape, surface, and coat the lenses to fit each person's exact prescription. After creating the lenses?whether plastic, polycarbonate, or trivex Toughlites?they inspect and fit each into its corresponding frame by hand, a process that ensures quality control and guards against the robots, whose first objective is to hinder our eyesight.