At more than 1,000 Mattress Firm locations around the country, shoppers sink into plush mattresses, recline on firm beds, and belly-flop onto pillow tops. Knowledgeable staffers can help customers create an ideal bedtime environment by dispensing advice based on sleep preferences and illuminating the difference between the many kinds of mattresses. And to the delight of their customers, much of Mattress Firm's bedding wears the label of a premium brand, such as Sealy, Serta, Simmons Beautyrest, or Stearns & Foster.
In 1958, Guy Day and Dale Williams founded their mattress store with a focus on high-quality products and excellent customer service. After 10 years, the partners unveiled their line of handcrafted, personalized mattress sets under the name Verlo, a combination of their wives' names—Verna and Lois. After more than 40 years, the company has perfected its craft, manufacturing customized mattresses and selling them directly through their show rooms. The stock ranges from plush pillowtops to firm sets, both capable of supporting healthy sleeping patterns and cutthroat pillow fights for years to come.
The family-owned Garden Mart took root almost 20 years ago in Pewaukee before transplanting to Mukwonago in the spring of 2006. Inside the nursery, countless plants stretch toward the sky, including deciduous Japanese oshio beni maple and Weeping Norway spruce saplings that harbor ambitions of one day blotting out the sun. An ample garden nurtures annual and perennial flowers such as rabbit-resistant lamb's ear, drought-resistant honeysuckle, and daffodils. The Garden Mart also pays close attention to indoor and outdoor fauna, with accessories and fish to fill koi ponds, as well as a complete stock of pet items such as cat litter, pet shampoos and conditioners, and holistic Canine Caviar pet food.
The florists at Bel Aire Flowers have been assembling visual and olfactory works of art since 1964, arranging vibrant and elegant pieces for any number of special occasions. Much like the curators of the Smithsonian, they restock their selection daily, bringing tropical flowers in from Hilo, Hawaii, and buying blooming plants from local growers. As professional FTD florists, they also prepare exclusive and branded arrangements, delivering their bouquets throughout Milwaukee as well as Waukesha and Lake Counties. In addition to blooms, the florist also lines Bel Aire's shelves with gifts and keepsakes, including teddy bears, balloons, and candies.
For more than four decades, the event facilitators at Brookfield Party Rental have shouldered the burden of party planning by supplying all of the accouterments for bashes, from tents and canopies fit for weddings or cookouts to cotton-candy machines. Picnic guests can bask in the summer sun at rentable banquet tables, while kids test gravity in colorful castle or obstacle-course bounce houses. The party supplier also dishes out charcoal and propane grills, stylish bars, dance floors, and 55-inch Vizio flat-screen TVs that distract guests with sporting events and movies while hosts steal the pennies out of their loafers.