Shopping in New Brunswick

Founded by Joe Mortimer in 1963, Select Jewelers has evolved from a door-to-door jewelry business to a thriving duo of elegant jewelry boutiques. Now run by Joe's son, called Joe Jr. by longstanding customers, the jewelry store carries high-quality brands such as Bentelli diamonds—which are sold below market-recommended prices—and Speidel watches. The shop's dexterous tinkerers also do repair work, replacing broken clasps on chains and resetting watches so that they skip over unlucky 13:00

Jerry’s Artarama stockpiles a vast selection of art supplies for amateur and professional projects. Staff members roam the store, answering art questions and helping to track down hard-to-find supplies for any medium including wrapped canvases and invisible ink. The emporium also hosts workshops throughout the month to develop various painting techniques, as well as demos to meet and learn from instructors in a more informal setting.

Viva Fashion’s staffers handpick the European threads that hang from the store's shelves, which heave under the weight of more than 3,000 unique styles. The clothing cloaks men, women, and children with a selection of dresses, women’s tops, women’s outerwear, menswear, and accessories. The high-quality fashions come from European brands including Deca, Angels Never Die, and Lauren Vidal, and they range in size from XS to 4XL, ensuring that whole families of nesting dolls can shop in the same store.

The employees at Aztec Florist shudder at the idea of casually stuffing flowers into a box—their arrangements are devotedly crafted and delivered by hand to Ewing customers or painstakingly shipped to houses nationwide. The family-owned-and-operated shop's emphasis on pleasant service matches its investment in variety, which is reflected by an expansive stock of bouquets, gift baskets, and plants. Blooms fit into the traditional categories of birthday gifts and romantic gestures, as well as simple themes such as Make Someone Smile. The Flowers in a Gift collection groups stems into unique containers, including a fire engine that rolls and repels hungry bees with a siren frequency that only they can hear.

For more than 25 years, New Yorkers' toes have found safe haven in Shoe Parlor’s collection of boots, sandals, dress shoes, sneakers, pumps, and flats. The store boasts a selection of footwear that includes such top brands as Ugg, Sorel, Birkenstock, Calvin Klein, Converse, Timberland, and Sam Edelman. Customers can visit the store's online portal or its storefront, just a block from Carnegie Hall, to peruse an assortment of women’s, men’s, kids', and horse's shoes.

Sunlight bounces off the windows of the towering Empire State building, shooting its reflective rays into YAFiX's 5th Avenue location. As thousands of cell phone- and computer-toting New Yorkers pass to and fro on the bustling street outside, YAFiX's team of professional technicians diligently works to keep abreast of the newest advancements in electronics repair and customization services. They specialize in Apple repairs, securing their licensed and insured work with a 100% guarantee. In addition, the fast-working team can also customize iPhones and iPads with color-swapping services, which change out the trademark white or black shells with more vibrant hues to showcase individuality or with invisibility cases to hide phones from home-obsessed extraterrestrial visitors.