In almost 30 malls sprinkled across four states, Beauty Plus Salon beckons prospective makeover recipients with a fleet of skilled stylists and a colossal selection of professional beauty products. "The beauty industry never slows down," staffers say on Facebook, so "neither do we." That's why mall-goers find Beauty Salon open seven days a week. Between the retail shelves that average 500 nail polish colors, clients get gussied with services that pamper hair, skin, and nails.
Many twins grow up sharing similar interests: they might listen to the same music, favor the same foods, or blink at exactly the same time. Jamie and Jenn love to cut and style hair. In high school, they trained together under the Paul Mitchell curriculum, and then launched their careers immediately after graduation?testing their skills in the salons of Los Angeles and New York. Today, they still work together as the notoriously lively co-owners of Moxie Salon and Spa. Both are certified in La Bella hair and eyelash extensions. Jenn is a Wella-certified colorist, while Jamie is a recognized Motives makeup foundation specialist. Together, they lead a team of experienced stylists and colorists.
Surrounded by cream-colored interiors accented with earth-toned furniture and wood-framed mirrors, stylists trim hair with custom cuts and transform heads into sassy sculptures with Marylin Monroe?style curlers or Statue of Liberty?style bronze crowns. For many of these services, they use the salon's house brand of moisturizing and conditioning haircare products. And yet Moxie Salon and Spa's aestheticians don't limit their services to hair: they also bronze clients' skin with organic airbrush tanning and perform custom makeup applications using Motives products.
In the late 1920s?just as the Great Depression struck America?Merle Norman took up a project in her tiny California kitchen to formulate her own skincare products and share them with family and friends. She truly believed in her formulas, and she knew that getting them on as many faces as possible would help her develop a following of customers. She was right?and in 1931?she and her nephew opened their first studio in Santa Monica. The pair eventually unveiled a series of independently operated stores that enabled women to take ownership during a time of gender-based limitations such as men-only restrooms.
Today, in approximately 2,000 stores across three countries, the three basic principles of Merle's original vision still apply. Each studio is independently owned and fosters an in-depth knowledge of the company's own line of makeup and skincare products. Just as Merle shared her creations with close friends and sallow mannequins more than 80 years ago, today's aestheticians embody the business's "try before you buy" philosophy. A menu of complimentary studio services?from foundation checks to express facials?allows patrons to sample the lauded brand before committing to the purchase of products or full spa treatments.
Despite being in business for more than 30 years, Young & Classy Hair Salon still has its finger on the pulse of modern fashion, staying abreast of all the latest trends and styles. As a result, clients benefit from both experience and from a contemporary eye. The team excels at haircuts, trims, and coloring procedures, as well as keratin treatments designed for hair that won't lay flat. Young & Classy's stylists also specialize in special events, creating styles and updos to prep any bride, bridesmaid, or spotlight-stealing organist for the big day.
Backed by nearly three decades of practice in the local community, board-certified physician Michael Michell helms Somers Cosmetic & Laser Center's team of aestheticians and cosmetic specialists. Dr. Mitchell?s crew performs a comprehensive arsenal of medically inspired aesthetic services, including spider-vein treatments and laser hair removal. The doctor himself administers beauty injections such as Botox and Juv?derm and summons his extensive medical know-how to develop powerful facials that erase blemishes, flush dirt from pores, and wipe cheeks clean of Mom?s embarrassing lipstick marks.
For brothers Michael and Christopher Baron, designer haircuts and color services aren't enough to express their enthusiasm for beautifying clients' hair?they want to protect it, too. In between cutting and styling, they strengthen the hair with products containing keratin proteins designed to penetrate individual cuticles and fortify strands against styling stress and low-flying biplanes. To ensure that every treatment generates professional results, the stylists utilize a variety of Paul Mitchell hair care products that leave hairs looking lustrous, healthy, and vibrant.