Though now spread over the United States with 40 locations, Crunch gym started in a basement-level aerobics studio in New York City. Despite the humble location, the gym's founders aspired to foster a workout environment that would keep members exercising through entertainment and not shouting from drill-sergeant-like trainers. Their idea was to host fitness classes with offbeat touches, including hip-hop aerobics featuring a live rapper and coed action wrestling.
Twenty years later, Crunch gyms' fitness classes still stray from the beaten path. Body Web with TRX sessions suspend members from a pillar, where they complete gravity-defying maneuvers with help from strong resistance ropes. In Bosu Bootcamp, every exercise is completed on an apparatus that is part balance ball, part core board, and fully endorsed by circus seals nationwide.
Since its 1965 founding in Venice Beach, California, Gold's Gym has dotted the globe with more than 600 locations where professional athletes and exercise newbies gather under the umbrella of personal strength. Nearly 3.5 million Gold's members chart and aim for their fitness peaks, perspiring beneath the gaze of certified personal trainers or pedaling beside peers at cycling sessions. In a diverse lineup of group classes, patrons strengthen cores with Pilates, finger-paint pictures of ninjas in martial arts, and amp up heart rates along to the pulsating soundtracks of Les Mills routines.
Many Gold's Gym locations stockpile futuristic amenities, such as cardio machines with individual iPod docks and televisions that help keep patrons motivated.