Lance Muzslay has completed 20 Ironman triathlons, and his tally keeps on ticking. This means that, in races alone, he has swum 48 miles, biked 2,240 miles, and run 514 miles—the equivalent of a car-less road trip. At Sole Sports Running Zone, he applies his expertise toward outfitting runners with the garb, gels, and kicks they’ll need to pound the pavement. Muzslay works alongside a team of equally passionate runners at locations in Tempe, Scottsdale, and Glendale. Though the franchise has peddled its wares for five years, the Glendale location opened about six months ago and has the sharpest new-shoe scent. In 2011, the franchise clinched Phoenix magazine’s vote as the best athletic-shoe retailer in the valley.