Swaths of red and black cover the multilevel ceiling and walls of Joey’s Urban, and matte canvas photos of Joey's food hang on the walls. Contemporary music plays on the speakers, and LCD screens display sporting contests above the heads of patrons consuming fried fish and tacos. Fish 'n' chip meals sear a quarter-pound piece of cod ($12) or halibut ($16) in a crisp, fried coating. The included natural-cut fries with sea salt can be upgraded to classic poutine for an extra $2 and smothered in gravy and cheese curds. Patrons can also select from five flavors of à la carte tacos including ahi tuna or mexi-chicken ($4.50).