The New York Shaving Company ushers bristle-burdened males into smooth satisfaction through delicate, precise care from barbers boasting a minimum of five years experience. For the ultimate shave, these certified sharp-shavers begin with a preparatory hot towel and protective oil massage. Then, they make the first shaving pass, with the grain, followed by a second pass, against the grain. To infuse the epidermis with excellence, guests are then treated with an additional hot towel plus a replenishing shave mask, followed by yet another hot towel dipped in essential lemon oils. A final touch of rose water and moisturizer completes the 30-minute service, allowing water-wicking mugs to meander off in search of skin as soft as their own.
As a native of Tel Aviv, stylist Ben David brings an international perspective to his craft that is amplified by his education at the prestigious Ecole de Coiffure de Paris and a hairstyling stint in London. Now living and working in New York, David finds his creativity is sparked by the city's energy and style—an artistic surge that has inspired him to fuse runway looks with wearable shapes at Ben David Salon. This sophisticated aesthetic carries over into the salon's striking minimalist architecture designed by the decidedly chic Avi Oster. David's stable of highly trained stylists has earned its stripes on salon floors all over the city, and the hair designers use their hard-won expertise to execute Ben's visionary hair services such as ammonia-free Inoa by L'Oréal hair coloring, keratin treatments with Lasio products, and fashionable precision cuts using Bumble and bumble. and Aveda haircare tools. Every service begins with a complimentary, in-depth consultation and discussion of hair's very favorite foods.
The Empire State Building beckons the eyes of tourists and locals alike, yet as clients exit Renait 5th Avenue Salon's penthouse across the street—whose opening was kicked off with help from Miss Universe 2010—they draw gazes back down to earth. With products from Nexxus, Aveda, and Sebastian, experienced stylists reinstate health and style to hair with custom cuts, colors, and conditioning treatments after determining each client's aesthetic preferences and penchant for standing in front of wind machines. Cleansing facials enhance natural beauty, waxing treatments whisk away unwanted hair, and nail services ready fingers for an evening on the town. Renait's beautifiers also take inspiration from European salons, buttressing hair and skin services with massage therapy that enhances body function, helps alleviate pain, and soothes stress after arguments with the person in the bathroom mirror.
After emigrating from Japan in 2004, Taka Tokuyama honed his craft working at high-end New York salons including Warren-Tricomi and Patrick Melville. Now, as owner of Tokuyama Salon, Taka combines his structured Japanese background and New York training with products from John Masters Organics to craft classic-yet-edgy styles that look as polished on the street as they do on high-fashion runways. His nimble hands have also teased the locks of celebrities such as Lindsay Lohan, Jessica Szohr, and Paris Hilton, and coiffed the notoriously hairy pages of Harper’s Bazaar and Nylon magazines. When not working on the hottest heads in the business, he works tirelessly to share his dream with others, welcoming other aspiring Japanese-American stylists to work under his tutelage and benefit from his expertise.
Master stylists Hernan Prada and William Grusel established Prada Grusel salon to sculpt locks with their signature technique, which follows the natural fall of hair for a longer lasting and completely personalized cut. The salon’s coif carvers boast experience with acclaimed celebrities from magazines, television, and the fashion world, harnessing these skills to pamper scalp bonnets with smoothing keratin treatments and meticulously layered, European-style highlights. Stylists also moisturize locks with Shu Uemura products, which often incorporate exotic ingredients such as shine-boosting black cumin and mineral-rich depsea water to suffuse hair with a burst of hydration without the need to beg fire trucks for a blast from the hose.