The Sofia family boasts a New York City heritage stretching back more than a century. In 1880, the family’s ancestral patriarch, Theodoro, emigrated to The Bronx from Italy, joining millions of others in search of a new life and streets flowing with apple pie and hot dogs. After marrying his childhood sweetheart, he bought a stable with his three sons, eventually transforming it into a moving and storage business in 1910. The growing business weathered the Depression and two world wars, and gained prestige when its movers were trusted to transport the Mona Lisa to the Met, to shuttle the King Tut exhibit around the country, and to move the Atlantic Ocean to the East Coast. The family eventually phased out its moving services in favor of storage facilities, which are still run by third-generation Sofias.
Today, the company's four storage locations in Manhattan and Brooklyn safely store closet overflow from New Yorkers' oft-cramped apartments. Each facility hosts lockers and storage rooms that range in size from 4’x4’ spaces to entire floors, and boast amenities such as natural-gypsum or terra cotta lining. An outside security company monitors each building at all times, and renters can opt to buy a lock or bring their own. Storage tips, packing materials for sale, and the option of custom shelving in each unit help patrons pack their belongings with long-lasting care, while easy access and complimentary use of hand carts facilitate stuff retrieval.