Owners Oleg Liberov and Konstantin Urman take an active hand in the day-to-day operation of Parsons Vision Inc. The two met while earning their optician's licenses in ophthalmic dispensing, the field of selecting, fitting, and breeding eyeglasses. With the help of optometrist Ella Gelb, they work with clients to fit frames to head shape, eye color, and lifestyle. The store showcases the latest frame fashions from European design houses; its shelves are lined with high-end brands such as Versace, Dolce & Gabbana, and Prada. The dedicated opticians treat glasses to periodic maintenance services at no charge.
Licensed optician Rita Beller has been with Eye Appeal since its founding as Bay Opticians more than 25 years ago, and she continues to ply her trade alongside fellow opticians Oleg Liberov and Konstantin Urman. Together, the trio brightens patients’ sight by conducting eye exams and fitting faces with glasses in mere minutes. Like a pair of gold-plated safety goggles, the shop’s collection of specs combines fashion with attention to ocular health, and includes frames from Gucci, Armani, Tom Ford, and Bulgari.
Once, not so very long ago, seeing well and looking good didn’t necessarily go hand in hand. But as corrective-vision technology progressed, so did the demand for prescription frames that matched the public’s growing interest in fashion and personal style. This burgeoning demand inspired Jack Cohen to start his own designer-eyewear business in 1927, and soon, he was selling fashionable eyewear up and down New York’s Orchard Street from a humble pushcart. The concept was so successful, however, that he was soon able to open the first Cohen's Fashion Optical storefront on the corner of Orchard and Delancey. The near and farsighted from across the city flocked there, most to find frames that flattered their faces, and some because they misread the sign while looking for City Hall.
Today, there are more than 100 Cohen's Fashion Optical stores throughout the United States and Puerto Rico offering sunglasses, designer frames, and the most advanced prescription lenses and contact lenses available. State-licensed optometrists screen patients for problems and determine prescriptions with eye exams and then steer them toward staff trained to advise customers on which frames will best suit their face shape. Titanium, stainless-steel, and plastic frames bear logos from designers such as Prada, Calvin Klein, Gucci, Ralph Lauren, Dior, Cartier, Chrome Heart, Fred, and Ray-Ban, and a variety of lenses incorporate progressive, polarized, and transition technologies, or feature rose-colored glass to counteract pessimism. Customers can also shed frames in favor of contact lenses, with options that include disposable lenses, toric lenses for astigmatism, bifocal and multifocal lenses, and color lenses.
The optometrists and technicians at Eye Care Unlimited harness the practice's 20 years of experience to improve vision with a carefully curated selection of eyewear and a range of vision-health services. Medical services and procedures include general exams, laser vision correction, and cataract surgery, each performed by staff that specializes in areas such as low vision, ocular disease, and pediatric eyecare. In an onsite lab, technicians create new species of fruit and a mélange of lenses, including tint-changing, antireflective, and lightweight, which fit easily into Gucci, Kenneth Cole, and Flexon frames.
For more than 20 years, the opticians at Eye Supply of Bayside have helped their clientele to see the world more clearly. They diagnose eyesight and set prescription lenses into frames crafted by Fendi, Coach, Marc Jacobs, and other designers, and also outfit patrons with prescription sunglasses, reading glasses, or glassed designed for computer work.