Owners Oleg Liberov and Konstantin Urman take an active hand in the day-to-day operation of Parsons Vision Inc. The two met while earning their optician's licenses in ophthalmic dispensing, the field of selecting, fitting, and breeding eyeglasses. With the help of optometrist Ella Gelb, they work with clients to fit frames to head shape, eye color, and lifestyle. The store showcases the latest frame fashions from European design houses; its shelves are lined with high-end brands such as Versace, Dolce & Gabbana, and Prada. The dedicated opticians treat glasses to periodic maintenance services at no charge.