Shopping in Newark

Mattress Mart's slumber experts stock their stores with locally made and major-brand sleep surfaces—such as Serta and Englander—in twin, full, queen, and king sizes. Customers can rest their backs on the firm billows of a Posture Cushion twin set or support larger-scale lumbar regions with a soft, flippable Crazy Quilt king-size set. Mattress Mart also curates the Pure Rest line, which boasts a stamp of approval from the Ohio State Chiropractic Association for its top-notch support second only to sleeping on a pile of loving aunts.

The staff at New Balance isn't concerned with simply selling shoes—their mission is to pair customers with the footwear that will carry them comfortably through life’s arduous steps. Understanding that an ill-fitting pair of athletic shoes can cause pain to joints and potentially damage knees, hips, and the back, associates measure the length and width of each client's foot and conduct a gait analysis to chart the trajectory of their stride when walking normally or running through ball pits. The data are collected to help the staff match clients with their ideal shoe, keeping them running longer and looking good while doing so.

Look + See's eyewear studio is as swanky as any art gallery, with pale-green walls lined with mirrors and sculpture-esq wooden shelves displaying glasses. Their stock of fashionable frames from around the world was smelted in the factories of top designers. Frames from OGI run between $100-$269, Vera Wang rims cost $150-$280, and Gotti’s chic eyeball offsetters are $315-$558.

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While the world's bees are busy staving off invasions of varroa mites and colony collapse, today's deal will make sure you don't have to suffer a shortage of sweet-smelling candle wax. For $6, you'll get one regularly priced 100% vegetable-based soy-wax candle from Paul Robinett (a $13 value). Your Groupon is good for both in-store and online. Follow @Groupon_Says on Twitter.

When you think of places known for fashion, a tight clique of hot spots comes to mind—Paris, Milan, whatever city Labyrinth took place in, and Columbus, Ohio. Today's deal gets men and women the best of the latter: for $29, you get $60 of "clothing for fashionable savages" at Milk Bar in Short North. Milk Bar is single-handedly putting America's heartland on the style map, using those big colorful push pins to reveal an ominous houndstooth pattern. The store's impressive collection of independent and contemporary brands, along with its laid-back, holistic approach to fashion, gave Columbus Alive no choice but to name the establishment Best New Store in 2009. Prices and selection in-store may vary from online (this Groupon is valid for in-store only). Parking is free.