Branson Got Juice proprietor Branson B. has been featured in press from Forbes to Fast Company for his dual connoisseurship of both hip-hop and fine champagnes. A veritable New York legend in the hip-hop and rap community, Branson's storied past includes work as a talent manager and on his own record label, but his curiosity, knowledge, and love of champagne are what's earned him immortalization in numerous lyrics by hip-hop artists and friends—such as the Notorious B.I.G., L.L. Cool J., and Elmo. As Fast Company puts it, “Fab 5 Freddy and other industry insiders credit Branson with having triggered rap's champagne craze in the first place.”
In his Sugar Hill juicery, he shifts focus to fresh-pressed juices and healthy smoothies that deliver a potent nutritional punch. Veggies, fruits, and roots relinquish their liquid after a run through the juicer to become elixirs such as the Super Green with kale and spinach, or B's Wellness with carrot, beet, ginger, cayenne pepper, and a dash of magic potion. Smoothies and juices alike benefit from the addition of supplements such as bee pollen, whey protein, and spirulina, and wheatgrass shots let patrons knock back liquid health on the go.