At Drybar, a pair of scissors or hair-coloring foil is nowhere to be found. That’s because the business’s founder, Alli Webb, opened the shop strictly for blowouts after her in-home business skyrocketed. Featured extensively in the media, each of the more than 25 white-hued, airy shops revolves around a center bar where customers sit for around 45 minutes as stylists blow-dry, straighten, and curl their hair. From a menu booklet, clients select a cocktail-themed hairstyle, such as The Mai Tai, which imparts beachy waves, and The Manhattan, which streamlines locks with a sleek finish that mimics the straight lines of downtown New York and can be outfitted with a tiny doorman who hails cabs for you. The staff at Drybar also crafts updos, travels on location for an additional fee, offers high-end products and tools available for purchase, and tallies bar tabs so that customers can pay for multiple blowouts at once.
The cutting-edge beauty techniques taught at CAMMUA Makeup Academy prepare budding makeup artists for the high-fashion world as well as careers in TV or film. The techniques and vision of founder Gia Deo shape the school's curriculum, and she has personally mentored every one of the school’s teachers. Advanced FX classes teach students how to use foam and latex appliances, facial hair, and bald caps to turn an actor into an otherworldly creature or make a werewolf presentable enough for a job interview. The academy’s comprehensive makeup kits combine with intensive beauty-certification classes that cover the essentials of being a makeup artist. Members of the public can enroll in one-session makeup tutorials, which cover flattering color palettes and impart concealer techniques to hide redness rather than entire eyes.
Esthetique Arts owner VanDe has spent her life immersed in aesthetics. She earned certifications in fields as diverse as nail technician and medical assistant, designed hundreds of hours of aesthetics curriculum, and even studied stage makeup in college. Now she applies the training she's soaked up over the last 30 years to the task of preserving her clients' youthful looks. Her five signature facials treat dryness, dullness, and irritation, and her makeup services include not only bridal and special-occasion sessions but also step-by-step lessons for creating new looks. VanDe also doles out photofacials and collagen treatments.
Evelyne Huegi, the founder of Swiss Clinique, wants to help her clients improve their skin and does so via a combination of facial treatments, products, and new lifestyle approaches. To get started, an aesthetician meets with every person who walks through the door, providing a detailed consultation to help determine skincare needs and any possible problem areas. The services run the gamut, from a lemon- zest enzyme facial, which exfoliates and brightens the skin, to a luxurious diamonds-and-gold facial, which uses the healing properties of actual diamonds and gold to help fight the signs of aging. Swiss Clinique also offers body treatments and waxing services, along with spray tans and reflexology sessions to help clients relax, rejuvenate, and heal.
The expert technicians at Exquisite Hair Design Salon and Spa draw upon decades of collective experience in the beauty industry, a work history that's given them a knack for knowing exactly which skin treatments will benefit their clients the most. To erase blemishes and promote a smooth complexion, they use microdermabrasion wands that removes dead skin cells or peels that exfoliates with a custom blend of chemicals. Their waxing treatments and body wraps improve the look and feel of skin across the body. In addition to their years of accumulated know-how, their certifications in Dermalogica, Janssen, PCA, and YON-KA products are evidence that they draws on a bank of expertise as varied as a conman’s list of aliases.
It’s hard to capture photos of a straight-from-the-salon look without hiring a personal stylist to follow you to a photo shoot. But luckily for its clients, Basin Street Hair has figured out it's easier to take the opposite approach—the salon hosts a photography studio where clients can pose for corporate and modeling headshots. Before they say "cheese" or scream "cheetahs!," though, clients enlist Basin Street’s beauty professionals to accentuate their natural features with makeup or shape their hair into new styles. They also turn to a licensed aesthetician, who draws on 10 years of experience to treat skin imperfections with custom facials and exfoliating enzymes and peels.