As friends sup quietly in a private banquet hall, chaos reigns a floor below. There, stones hurtle toward the wall, forming piles of rubble soon swept away and forgotten in the clamor. Still, the friends dine peacefully, unaware of the destruction happening under their feet. At the two-story Irvine Lanes, bowlers topple pins on the first floor's 40 lanes while the second floor hosts private parties and catered events in an elegant setting. Of course, a snack bar lets bowlers eat downstairs, too, and a full arcade, bar, and smoking patio keep outings interesting as the machine whittles new pins between frames.
At Westminster Lanes, pins crash from the early morning until late at night. Here, players strap their feet into rental shoes and select the optimal ball for knocking down those poor pins, who just got back on their feet. Toes start tapping during Rock 'n' Bowl on weekends, and the alley occasionally hosts live entertainment, such as comedy shows.
The clatter of toppling pins resounds through the walls of the 89 locations of Bowling Centers of Southern California, which are scattered across Southern California, Nevada, and Hawaii. Each alley abounds with modern lanes and equipment, and many boast concession stands, lounges, and game rooms. The family-friendly centers host regular public bowling sessions and league tournaments. Many of the centers also host private birthday parties, which science has proven to be more fun than birthday parties covered by the paparazzi.
All across California, Western Bowling Proprietors Association sends pins scattering at a network of bowling alleys, each with its own personality. In addition to open bowl on automatically scored lanes, many locations host special events that heighten the experience with enhancements such as vibrant lights, lively music, and laser systems that do double duty protecting the alleys' diamond collections. The alleys also house refreshment facilities, pro shops, and diversions that range from arcade games to billiards.
A Southwest-based company for more than a century, Frazee Paint and its team of manufacturers are well acquainted with the unique climactic conditions of the region. Always pulling from the latest technology, their technicians design each of their paint and coating products to withstand dry heat, sparse rainfall, and showers of chewing tobacco from passing cowboys. Their quality paints, wall-coverings, wood-care products, and painter's tools stock the shelves of more than 125 retail locations throughout California, Arizona, and Nevada, as well as international dealers in Mexico, China, and Guam.
Bowling isn’t just a hobby at 300 New York—it’s a vibrant social experience worthy of luxurious flourishes. That’s why cushioned lounge seats flank each of the 32 mood-lit lanes in the main concourse area. Each of these lanes faces a large screen that flashes music videos and tutorials on how to remove stuck fingers from bowling balls. Up in The Loft, bowlers can lounge and take in views of the concourse while sipping cocktails from the full-service bar. A dedicated wait staff connects them to offerings from the onsite bar and restaurant—an eatery known for serving dishes from executive chef Chad Bowser’s menu. Some of Chad’s creations include two-bite chicken or beef sliders and hand-battered fried calamari that can be paired with anything from beer to specialty martinis.