According to Freida Polihronis, "If you cannot eat it you cannot put it on your skin." Polihronis staked this claim in an interview with Bullet News following her appearance on CBC's program Dragon's Den, where she stepped into the den and pitched her signature body butter and anti-aging skincare line—both of which contain only pure, natural ingredients. In fact, she concocts each of her products with only five or six ingredients such as essential oils, Dead Sea salts, and fruit enzymes.
At Zoē Anti-Aging & Wellness Spa, Polihronis steeps skin in these products during services that benefit the face, body, and nails. Having "plastered mounds of lotion, oils, and Dead Sea Salt body polish" on her daughters and pet porpoise, Polihronis believes her products accommodate even the most sensitive skin. She takes care to evaluate each person's skin prior to treating it, whether embarking on a full-body polish, an anti-aging facial, or a sugaring treatment.