Shopping in Niceville

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For YOLO Board's team, "stand-up paddleboard" is an abbreviated term. Depending on who's taking the board out to sea, it might be a stand-up-and-surf board, or a stand-up-and-fish board—or, perhaps, just a stand-up-and-enjoy-the-view board. This versatility is part of why YOLO Board founders Jeff Archer and Tom Losee wanted to bring the hobby to Florida's coast. Another motive can be found in their business's name: YOLO, or "you only live once," speaks to their passion for adventure.

Today YOLO Board has outposts in Florida and California, as well as a line of boards and equipment available nationwide. There are even inflatable models, which makes transporting a board to the Caribbean a feat that no longer requires dressing it up as your tall, flat cousin. The sport's appeal has reached even farther, too—boarders have sent in pictures from locations such as Mozambique and Costa Rica, contributing to the YOLO World community.

250 Watercolor Boulevard South
Santa Rosa Beach,
FL
US

Young women send hangers of gauzy tops and bold, colorful dresses clacking across Frock Candy’s colorful racks, where designs hang in four storefronts in Baton Rouge, Shreveport, and Destin, Florida. Independent and well-known brands, such as Chinese Laundry, Qupid, Theme, and Lush supply casual and special-occasion dresses, prim and everyday tops, and shoes both saucy and demure to an inventory which rotates as tastes change. Frock Candy’s style experts forecast trends such as fresh colors and trending images of celebrity pets for each season.

4326 Legendary Dr
Destin,
FL
US

Instructor Brittany Lee can attest to Joseph Pilates’ claim that “after 10 sessions, you will feel better”—she felt the same way after discovering Pilates herself despite an extremely active lifestyle of running, hiking, biking, and surfing. She imparts this same sense of well-being in classes at SoWal Pilates, where students perform the core-chiseling, muscle-lengthening moves on mats, with props, or on reformers. The class curriculum also includes Booty Barre, a blend of Pilates, dance, yoga, and sculpting that tones the body and torches calories.

5410 East County Highway 30A
Santa Rosa Beach,
FL
US

Olive!'s organic olive oil is part oil, part chameleon—while in its classic incarnations it tastes like olive oil, in its infused forms it can taste like porcini mushrooms, lemon, tarragon, or roasted garlic. Certified by an independent Australian lab, the variety of oil isn't the shop's only gourmet condiment—it also stocks balsamic and wine vinegar, and hosts tastings at which visitors can sample the wares.

34940 Emerald Coast Pkwy. #187
Destin,
FL
US

Since childhood, the owner of Lily Chartier Pearls has crafted cultured freshwater, tahitian, and south sea pearls into bracelets, necklaces, anklets, and earrings bound by lengths of hand-rolled leather. The pearls are drilled by hand and accented with sterling silver. Shoppers can also peruse children's jewelry such as stretchy pearl bracelets with initial charms.

37 Harbor Boulevard
Destin,
FL
US

The surfing and skating savants at Innerlight spread outdoor sporting enthusiasm through a wide selection of lessons and beachside merchandise. Stand-up paddle boarding (SUP) synthesizes the buoyant balance of surfing and self-propulsion of canoeing to form a single aquatic super-sport. Led by an American Red Cross–certified instructor, the one-hour private lesson hones pupils with boardborne basics. Students learn stable-paddling techniques, ocean-safety skills, and how to read the tides for good conditions without reading goggles. SUP riders receive a paddle and a height- and weight-appropriate board for use during the lesson, with training wheels available upon request.

862 Harbor Blvd
Destin,
FL
US