Seva—named for the Sanskrit root-word that means 'to serve selflessly'—grew from a single, simple location opened in 2008 to what is now a beautifying powerhouse with shops populating nine states. Owner Vas Maniatis stumbled upon the concept of owning an eyebrow-centric salon during a trip he took with his sweetheart-turned-wife to Chicago's Little India district on Devon Avenue. While his date indulged in a quick eyebrow threading, Vas marveled at "what looked like hands and arms and a spool of thread dancing to some peculiar rhythm." He quickly set in motion a plan to set up shop and expose the ancient hair removal technique to those living outside the Indian community.
Today, a menu of services ranges from traditional eyebrow and facial threading, to instantly-drying no chip manicures that stay flawless for up to 14 days of incessant thumb war tournaments. Additionally, aestheticians at Seva de-fuzz a variety of physical locales with warm wax such as legs and arms, as well as detox faces with anti-aging, express, and acne facials.
The tanning pros at Xotic Tan help clients combat alabaster tones with a variety of tanning services. Clients can recline in toasty tanning beds that bronze limbs with customizable intensity. Alternatively, they can step into Mystic tanning booths for quick spritzes of UV-free bronzer, or opt for a custom airbrush tan that allows them to fit in at the beach or to stop getting mistaken for snow.
Inside Ultimate Exposure Tanning Centers' Chicagoland locations, a full lineup of UV- and spray-tanning equipment infuse skin with a healthy summer glow year-round. Individual sessions in the automated spray-tanning booths—such as VersaSpa—or UV beds gild bodysuits for nights on the town, and unlimited monthly packages fashion a continuous golden hue previously only available to sunbathing satellites. The salon stocks a variety of tan-accelerating lotions from Swedish Beauty, Australian Gold, and Designer Skin, which deepen bronze hues and moisturize skin to fashion a long-lasting radiance.
In her years as a permanent and semi-permanent makeup expert, Suzie Kim became disillusioned with the products and techniques available to her—many left drastic, unnatural results. She eventually discovered semi-permanent makeup; instead of depositing harsh tattoo inks deep into sensitive facial skin, an entirely permanent technique allows the design to eventually fade into a bluish-gray hue or a vintage ribbon that says "Mom," Now, Suzie grants her clients more defined eyes, eyebrows, and lips, shortening their morning routines and leaving their faces radiant.
At Arch-ez Sensational Beauty, each beauty specialist brings a distinct set of skills to the table. At her respective station, Sana Khan threads eyebrows and administers lash extensions that help eyes to pop as powerfully an Orville Redenbacher factory on fire. Demi waxes off clients' unwanted hair, while resident facial specialist Sarika Modi coats faces in whitening, herbal, and organic treatments. Meanwhile, at another area of the spa, a specialist decorates skin with intricate henna designs.
Le French Twist Hair Salon's beauty technicians offer a full menu of salon services that ranges from hair to waxing and airbrush makeup. Along with salon services, the staff soothes away tension with massage therapy and fosters glowing skin with basic, treatment, and anti-aging facials.