Seva—named for the Sanskrit root-word that means 'to serve selflessly'—grew from a single, simple location opened in 2008 to what is now a beautifying powerhouse with shops populating nine states. Owner Vas Maniatis stumbled upon the concept of owning an eyebrow-centric salon during a trip he took with his sweetheart-turned-wife to Chicago's Little India district on Devon Avenue. While his date indulged in a quick eyebrow threading, Vas marveled at "what looked like hands and arms and a spool of thread dancing to some peculiar rhythm." He quickly set in motion a plan to set up shop and expose the ancient hair removal technique to those living outside the Indian community.
Today, a menu of services ranges from traditional eyebrow and facial threading, to instantly-drying no chip manicures that stay flawless for up to 14 days of incessant thumb war tournaments. Additionally, aestheticians at Seva de-fuzz a variety of physical locales with warm wax such as legs and arms, as well as detox faces with anti-aging, express, and acne facials.
The seasoned staff at Carmen Nicole's Spa & Laser encourages relaxation with a host of beautifying spa services. Digit doctors dole out a multitude of specialized nail services, from classic mani-pedis to more advanced treatments, such as lavender manicures and chip-free treatments with OPI polishes. Carmen Nicole's Spa & Laser eschews the use of credo blades and provides sanitary conditions by using UV-sterilized equipment and promptly providing germs with very tiny eviction notices. The spa’s six different massage methods encourage one-hour getaways, and airbrush tanning covers skin with streak-free base tans. Aestheticians also administer a variety of facials and medical treatments, such as microdermabrasions and targeted facials that combine massages and masks.
Inspired by her daughters’ dissatisfaction with costly visits to the salon, owner Farzana Jazeh opened Jazeh La Belle motivated by a quintessentially mom-like goal to make her children happy. By carefully selecting skin therapists and eyebrow-threading technicians, Farzana ensures her staff is top notch, not only proficient in their craft, but also excellent communicators with or without the assistance of hand puppets. The spa specializes in treatments for the face, revitalizing skin with natural and organic products and augmenting the expressive tendrils framing the eyes with extensions and tinting.
From the first snip of hair to the final cleanse of an herbal massage, the focus at Meera’s Beauty Salon is on making its clients look better. To that end, the staff members offer hair, makeup, and skincare services with the aid of products from Redken, Shahnaz Herbal, and Estée Lauder. Services include perms or highlights, which redefine clients' personal style, as well as facials or henna tattoos, which fill in the peripherals with radiant color or unique designs.