Seva—named for the Sanskrit root-word that means 'to serve selflessly'—grew from a single, simple location opened in 2008 to what is now a beautifying powerhouse with shops populating nine states. Owner Vas Maniatis stumbled upon the concept of owning an eyebrow-centric salon during a trip he took with his sweetheart-turned-wife to Chicago's Little India district on Devon Avenue. While his date indulged in a quick eyebrow threading, Vas marveled at "what looked like hands and arms and a spool of thread dancing to some peculiar rhythm." He quickly set in motion a plan to set up shop and expose the ancient hair removal technique to those living outside the Indian community.
Today, a menu of services ranges from traditional eyebrow and facial threading, to instantly-drying no chip manicures that stay flawless for up to 14 days of incessant thumb war tournaments. Additionally, aestheticians at Seva de-fuzz a variety of physical locales with warm wax such as legs and arms, as well as detox faces with anti-aging, express, and acne facials.
The stylists and aestheticians at Magic Scissors Coiffures & Boutique beautify clients from head to toe. Skincare experts use antioxidant-infused vitamin facials and ultrasonic skin scrubbing to reveal healthy glows. On the salon floor, stylists update looks with everything from cuts and color to Brazilian Blowout treatments—infusing strands with frizz-free shine. But the feel-good vibes don’t end with a new 'do. The salon donates clippings to a charitable project, where hair’s oil-retaining properties are put to use in cleaning up oil spills.
Danbee Spa's adept aestheticians treat digits and bodies to french or spa-style mani-pedis and waxing for both men and women. Manicures and pedicures polish beleaguered extremities, with some treatments providing paraffin-wax dips or salt to buff nails and grant clients the power to season pot roasts upon contact. In massages, therapists ease away muscle tension with kneading strokes targeted at tense areas. Spa technicians also offer to beautify clients for a range of events, including weddings, neighborhood parties, and birthday soirees.
In her years as a permanent and semi-permanent makeup expert, Suzie Kim became disillusioned with the products and techniques available to her—many left drastic, unnatural results. She eventually discovered semi-permanent makeup; instead of depositing harsh tattoo inks deep into sensitive facial skin, an entirely permanent technique allows the design to eventually fade into a bluish-gray hue or a vintage ribbon that says "Mom," Now, Suzie grants her clients more defined eyes, eyebrows, and lips, shortening their morning routines and leaving their faces radiant.
Le French Twist Hair Salon's beauty technicians offer a full menu of salon services that ranges from hair to waxing and airbrush makeup. Along with salon services, the staff soothes away tension with massage therapy and fosters glowing skin with basic, treatment, and anti-aging facials.
At Arch-ez Sensational Beauty, each beauty specialist brings a distinct set of skills to the table. At her respective station, Sana Khan threads eyebrows and administers lash extensions that help eyes to pop as powerfully an Orville Redenbacher factory on fire. Demi waxes off clients' unwanted hair, while resident facial specialist Sarika Modi coats faces in whitening, herbal, and organic treatments. Meanwhile, at another area of the spa, a specialist decorates skin with intricate henna designs.