Seva—named for the Sanskrit root-word that means 'to serve selflessly'—grew from a single, simple location opened in 2008 to what is now a beautifying powerhouse with shops populating nine states. Owner Vas Maniatis stumbled upon the concept of owning an eyebrow-centric salon during a trip he took with his sweetheart-turned-wife to Chicago's Little India district on Devon Avenue. While his date indulged in a quick eyebrow threading, Vas marveled at "what looked like hands and arms and a spool of thread dancing to some peculiar rhythm." He quickly set in motion a plan to set up shop and expose the ancient hair removal technique to those living outside the Indian community.
Today, a menu of services ranges from traditional eyebrow and facial threading, to instantly-drying no chip manicures that stay flawless for up to 14 days of incessant thumb war tournaments. Additionally, aestheticians at Seva de-fuzz a variety of physical locales with warm wax such as legs and arms, as well as detox faces with anti-aging, express, and acne facials.
The stylists and aestheticians at Magic Scissors Coiffures & Boutique beautify clients from head to toe. Skincare experts use antioxidant-infused vitamin facials and ultrasonic skin scrubbing to reveal healthy glows. On the salon floor, stylists update looks with everything from cuts and color to Brazilian Blowout treatments—infusing strands with frizz-free shine. But the feel-good vibes don’t end with a new 'do. The salon donates clippings to a charitable project, where hair’s oil-retaining properties are put to use in cleaning up oil spills.
New Health Centers consists of more than 400 health-care practitioners across the country, each working to alleviate corporeal discomfort with natural techniques. Doctors work in conjunction with experienced practitioners to soothe aches, pains, and lawn-gnome infestations.
In her years as a permanent and semi-permanent makeup expert, Suzie Kim became disillusioned with the products and techniques available to her?many left drastic, unnatural results. She eventually discovered semi-permanent makeup; instead of depositing harsh tattoo inks deep into sensitive facial skin, an entirely permanent technique allows the design to eventually fade into a bluish-gray hue or a vintage ribbon that says "Mom," Now, Suzie grants her clients more defined eyes, eyebrows, and lips, shortening their morning routines and leaving their faces radiant.
At Arch-ez Sensational Beauty, each beauty specialist brings a distinct set of skills to the table. At her respective station, Sana Khan threads eyebrows and administers lash extensions that help eyes to pop as powerfully an Orville Redenbacher factory on fire. Demi waxes off clients' unwanted hair, while resident facial specialist Sarika Modi coats faces in whitening, herbal, and organic treatments. Meanwhile, at another area of the spa, a specialist decorates skin with intricate henna designs.
Modeled after traditional Korean spas, King Spa and Sauna houses nine distinct therapy rooms, each of which specializes in treating a different form of ailment or anxiety. The Charcoal Room lines its walls with antibacterial briquettes, which can alleviate conditions such as eczema and undercooked pork sausage. The domed sauna in the Fire Sudatorium encircles entrants in dry-heat and oak-tree aromatherapy, whereas the low temperature of the Ice Room encourages blood flow to the chilled parts of the body. In the heated Base Rock Room, slabs of siraka stone emit infrared rays, increasing circulation and lymphatic drainage during a process that, like most mixed-martial-arts careers, typically doesn't last longer than two 15-minute sessions.