In 1930, Dr. Joseph Rosin and his brother, Maurice, opened a small shop on Cermak Road in Cicero. In 80 years, the shop has grown from a small family-run optometrist's office to a regionally renowned business that has sharpened the eyesight of celebrities such as Joe DiMaggio and Plácido Domingo and left its mark on the Chicago area by designing famous symbols such as Harry Caray's trademark glasses and the novelty shades that adorn the John Hancock Center. Today, Rosin Eyecare rests in the hands of the third generation of Rosins, ably helmed by brothers James and Jonathan, who continue a proud tradition of warm, personal service as they improve eyesight with high-tech LASIK and PRK treatments as well as stylish eyeglasses with scratch-resistant lenses. At 16 locations, including the newest office Long Grove, a staff of optometrists keeps optical orbs in high function with comprehensive exams, treating each patient's individual needs with products such as a contact-lens implant or a prescription safety eyewear.
Helping customers improve their vision is the main concern of the optometrists and eye-care professionals at Eye Boutique, who provide preventive screenings and help choosing from their more than 1,800 frames at each location. In each shop, licensed doctors of optometry scan eyes with comprehensive exams before diagnosing issues or prescribing high-definition Zeiss lenses and contact lenses from Optix and Acuvue. Designer frames from Guess, Nike, and Kenneth Cole house lenses fashionably, and Teflon protective layers help guard lenses from scratches and reduce glare. Sunglasses from brands such as Ray-Ban and Coach also protect eyes from harmful UV rays, creating an accessory that is both stylish and useful, like a diamond with a job.
Wisconsin Vision’s crew screens eyes for aberrations and illnesses and presides over an extensive selection of designer frames and lenses. At each location, optometrists perform thorough exams, producing prescriptions that recommend single-vision or progressive lenses from Zeiss. Newly ground lenses can then be fitted into any number of designer frames from the likes of Ray-Ban, Coach, or Calvin Klein. Antiscratch coatings protect the glass panes, and Transitions lenses allow any set of specs to turn into sunglasses when one steps outside or auditions for a classic-rock band.
Though there are 130 For Eyes Optical stores around the United States, the company still has the heart of a small start-up. Owned and operated since 1972, when a small group of friends started it in Philadelphia, aiming for quality eyewear manufacturing as well as customer service. These same friends, aided by a few family members, still lead the franchise today. They ensure that each location adheres to their original principles and mandates for mustard-colored shag carpets.
In each store, expert independent doctors test clients' visual acuity and general eye health with comprehensive exams. Then, a store associate helps each person outfit their eyes with designer frames by brands such as Ray-Ban, Prada, D&G, and Versace. For Eyes Optical has its own advanced 40,000-square foot optical lab in in Hialeah, Florida, where technicians shape, surface, and coat the lenses to fit each person's exact prescription. After creating the lenses?whether plastic, polycarbonate, or trivex Toughlites?they inspect and fit each into its corresponding frame by hand, a process that ensures quality control and guards against the robots, whose first objective is to hinder our eyesight.
Since Dr. Stanley Pearle opened the doors to the first Pearle Vision in 1961, the franchise has expanded to more than 800 stores nationwide. In these stores, optometrists assess the ocular health of patients before onsite opticians help them navigate the assortment of frames from brands such as Versace, Ray-Ban, and DKNY. If they're not in the store, clients can utilize the Try-On tool, uploading a photo to see what they or their dog looks like in different types of glasses. Pearle Vision also helps focus the world with contacts from Acuvue and Biofinity.
During free one-hour consultations at the Chicago Center for Anti-Aging, licensed nurses sit down with patients to help them choose among an immense array of treatments. The staff brings diverse specialties to the table, from plastic surgery and psychology to acupuncture and massage therapy. This eclecticism points to the center's philosophy, which holds that health is not simply the absence of disease and excessive body glitter, but the aligning of one's physical and mental well-being. That's why the sprawling service menu places nutrition counseling and body wraps beside cosmetic surgery, vision care, and spa treatments such as facials and Botox injections.