The crowd murmurs with excitement, crunching on popcorn and sending out their final texts before turning off their cellphones. Then the lights dim, and all eyes affix to the starlet’s illuminated face, already wrought with emotion that will build in the 90 minutes to follow.
This is the scene that takes place again and again as Jurupa 14 Cinemas screens 3-D masterpieces and other films fresh from Hollywood, where trees are actually just cardboard cutouts. To enhance the movie-watching experience, Coca-Cola freestyle soda machines let drinkers combine flavors for more than 125 different fizzy concoctions that pair with candy and popcorn.
Bowling is the great social equalizer—a common ground where grizzled undercover clowns, blue-collar English lords, LARPer librarians, big and tall lingerie models, hordes of hive-minded hipsters, and the other two social demographics that comprise America can unite in common cause and topple a gaggle of stuck-up, inanimate wooden pins. Brunswick has been a household name in this egalitarian pastime almost since the beginning, with a company history that dates back to the 19th century, providing classic American good times to all manner of patrons across the country. And with today's Groupon tying the room together, you'll get to play two games (up to a $10.98 value) in its hallowed halls wearing a pair of freshly disinfected bowling shoes (up to a $4.79 value).
Run or Dye is making race running a little more colorful, one major city at a time. This 5K is divided up into four separate courses of varying lengths, each designated by a separate color––which also reflects the color of safe, eco-friendly powered dye the participants get splashed with. At the end of the race, they'll cross into the aptly-named Dye Zone—a polychromatic free-for-all, where fluorescent color is thrown freely from all sides, allowing runners to splash their fellow runners or get colorful revenge on their friends, family members, and any cranky art-history teachers that happen to be walking by.
Unlike some races that rank runners by time, Run or Dye only measures success in color and fun. While the safe-to-eat dyes should wash out of clothing, runners are encouraged to wear things they don't mind getting dirty, preferably in white, grey, or another neutral color to allow give the dyes maximum visibility.
Soroptimist International of the Chino Valley, sponsor of the Chino Brew and Chew Festival, holds regular fundraisers to benefit women and girls. Since 1956, the outfit has worked for its community, and now this dedication is channeled into advancing women’s statuses in the world through programs that provide financial assistance, honor volunteer service, and promote mentoring for at-risk girls.
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