Personal trainer AJ Mihrzad once struggled with his own weight-loss challenges and severe back pain. After catching a glimpse of himself in the window of a fast-food restaurant, he decided it was time to make a change. Mihrzad pursued an undergraduate degree in exercise science and nutrition and a master's degree in psychology, striving to learn about all the factors that contribute to fitness success. He tried working at a corporately owned gym, but felt compelled to follow the road less traveled or treadmill less frequented. Mihrzad created LifeFuel Fit, where his focus on three major aspects of health— exercise, nutrition, and mindset—helps others achieve the same confidence, energy, and fitness level that he himself has obtained.
Mihrzad hired a team of trainers and nutritionists to assist him in this mission. The nutritionists provide dietary guidance, the trainers lead highly varied workouts designed to efficiently tone muscles and burn fat, and they all hold clients accountable for their results. Patrons lose a monthly average of 10–12 pounds of fat, or the amount of butter needed to sculpt a soulmate for the Pillsbury Doughboy.
Knowing that everyone takes a different path to fitness, Mihrzad also established LeanBuddy, an app that leads customers through their weight-loss journeys from the convenience of their smartphones. For a full month, users receive a daily email filled with the challenges and dietary recommendations they should take on for that day. Once they complete the instructions, they report back on the smartphone app, then receive personalized feedback from a team of fitness coaches. By letting participants complete challenges on their own time, the program can often produce more dramatic results than other more demanding regimens.
At New Definitions Salon, a team of eager stylists spruces up the heads of men, women, and children with custom hair services guided by continual education in all aspects of beauty. Armed with Redken and J Beverly Hills products, the follicle whisperers converse with clients about their beauty goals before determining game plans. To help patrons achieve their desired looks or no longer look like their FBI “wanted” poster, stylists can incorporate precision cuts, specialty coloring, keratin hair straightening, and expert weaving, as well as facial treatments such as waxing or eyelash extensions.
The technicians at Elegant Nails & Spa place great emphasis on not only maintaining but improving the health of nails and skin through the use of high-quality products—including dozens of OPI polishes and UV gels—alongside strict hygiene standards. Staff members offer each client one-on-one attention from a small number of manicure stations in coordinating creams, taupes, and mochas as well as pedicure chairs that feature built-in footbaths, massaging backrests, and a tin-can telephone connected to a neighboring chair. A short list of spa services centers on deep-cleansing facials and Swedish or deep-tissue massages.:m]]
Beach Bum Tanning's high-tech beds, sunless booths, and tailored beauty treatments regularly appear in press outlets such as Allure magazine. The salon's heated Mystic HD booths spritz bodies with vibrant pigment while warming skin to ensure optimal and even color saturation without having to bear-hug King Midas. Certified Airbrush Artists also implement customized airbrush tans over 150 ways by using a combination of fine-point-guided and wide-point-guided guns to shade and contour a custom-tinted tan to the body's curves, bends, and highway overpasses.
Boca Tanning Club salons bronze clients with the help of super tanning beds and booths, as well as UV-free VersaSpa spray-tanning booths. Clients walk past the painted vines, rocks, and rainforest-themed decor before stepping into the spray-tanning booths, which gild limbs in 60 seconds, or into a super bed, which caramelizes skin in less time than a traditional bed. In private rooms, technicians wielding airbrush systems custom shade and contour muscles while de-emphasizing vestigial tails.
The talented therapists and aestheticians at Forever Young MedSpa peacefully negotiate between clients and their troubled exteriors. Aggravated muscles can submit to the classic Swedish massage to alleviate aches and tame tension. During 60 minutes of body kneading, mitten-fillers frolic about backs while targeting specific sore spots with smooth, gliding strokes and massage lotions. With a 60-minute stress-relieving facial, clients can transport faces to a place as still and calm as a British Royal guard after a glass of warm milk. A thorough cleansing rids skin surfaces of dirt and toxins before a custom mask smooths over complexions and territory disputes between pores and their surrounding skin. A facial, hand, and shoulder massage, along with finishing skin products, provide a kindly coda to the relaxing treatment.