From the corporate store to each franchise location, the staff of Max Muscle Sports Nutrition goes beyond stocking and suggesting supplements to offer health help through a variety of channels. Sales associates in the stores help to discern the optimal body aid to achieve the personal fitness goals of athletes, bodybuilders, and everyday exercisers, be they weight loss, weight gain, muscle gain, toxin-flushing, or intimidating a superhero into ripping a cumbersome collection of old phone books in half.
A certified sports-nutrition specialist can also sit down with clients to chart their age, gender, height, and basal metabolic rate to draft a comprehensive, custom nutrition plan. The written word further fortifies customers' soul cages in Max Sports and Fitness, a monthly magazine brimming with health-supplement advice and fitness tips.
The female-focused health and wellness gurus at Comprehensive Healthcare for Women practice a whole view on health and wellness in an attempt to banish stress and tension with restorative Swedish, deep-tissue, and prenatal therapeutic massages. During each massage, skilled therapists ease tightness from stiff muscles with nimble fingers that can draw upon long, flowing Swedish-massage strokes to knead tendons with alternating pressure or firm deep-tissue strokes to loosen knotted connective tissue and milk lactic acid from musculature. Comprehensive Healthcare's team of therapists tailor massage techniques to pamper and alleviate stress and pain for each client. Prenatal massages can help mothers-to-be by curtailing anxiety, soothing inflamed nerves, and helping the body flush away stores of excess fluid and sarsaparilla to reduce swelling. Hot stones may be added to the massage for no additional fee.
Run or Dye is making race running a little more colorful, one major city at a time. This 5K is divided up into four separate courses of varying lengths, each designated by a separate color––which also reflects the color of safe, eco-friendly powered dye the participants get splashed with. At the end of the race, they'll cross into the aptly-named Dye Zone—a polychromatic free-for-all, where fluorescent color is thrown freely from all sides, allowing runners to splash their fellow runners or get colorful revenge on their friends, family members, and any cranky art-history teachers that happen to be walking by.
Unlike some races that rank runners by time, Run or Dye only measures success in color and fun. While the safe-to-eat dyes should wash out of clothing, runners are encouraged to wear things they don't mind getting dirty, preferably in white, grey, or another neutral color to allow give the dyes maximum visibility.
A major concern in sports where high-speed impact is possible, concussions pose a particular danger to young people, since their bodies and minds are still developing. In an effort to prevent concussions, youth leagues such as the Edgcumbe Hockey Association in Saint Paul have begun recommending players wear special helmets that absorb impacts and reduce the threat of sustaining a concussion from a collision. Not all families can afford this equipment, however, leaving some children unable to participate in the game. In an effort to help these kids safely take to the ice, Regions Hospital provides protective helmets to youth players who cannot afford them.
Associated Eye Care fields a trio of ophthalmologists who specialize in the all-laser iLASIK system, which utilizes wavefront-guided laser technology to treat nearsightedness, farsightedness, and astigmatism. The vision-correcting procedure begins with a WaveScan eye mapping, which blueprints the cornea’s imperfections and creates a customized 3-D image to guide the surgeon throughout the process. The all-laser IntraLase then creates a precise corneal flap, which reduces the risk of side effects, complications, and mirages of pink elephants. The CustomVue laser reshapes the cornea according to the 3-D eye map to improve vision before the protective flap adheres to the eye naturally. The procedure takes around 10 minutes per eye, and cornea-numbing eye drops are applied to minimize discomfort. Clients usually return to their normal routine within one to three days and typically achieve full vision results within one to four weeks—the same time it takes to find a pair of glasses in a crowd of Coke bottles.
Massage Xcape's massage therapists practice a variety of massage modalities: they're skilled at prenatal, deep-tissue, and shiatsu techniques, for example. But their main specialty is Swedish relaxation massages designed to put the body and mind at ease. Patrons can also add on pampering details such as hot towels or soothing aromatherapy scents, or unwind in the Lexington Avenue location's sauna. As an added convenience, the practice holds extended evening hours.