The Running Company, a store completely staffed by runners, finds people the fittingest shoes using a process similar to the one speed daters use to find future mates—taking measurements, assessing stance, and playing back video of them running on a treadmill. The shop carries top running-shoe brands including Nike, Asics, Mizuno, Newton, and Saucony, and shoes range in price based on their anti-ground ability, with many of them falling between $85 and $140. Much of the shop's stock includes specialty apparel for the lithe of leg that is not found in larger, upper-body sport stores. Some of these hard-to-find products could include Trigger Point massage products, CEP compression socks, and Marathon Coffee, a high-caffeine blend developed specifically for runners, but often used to assist slow-moving baby sea turtles crawling from their just-cracked shell across the beach in search of the sea.
Upper 90 Soccer + Sport’s kicking quartermasters keep teams World Cup–ready with a wide assortment of jerseys, T-shirts, footwear, and accessories from classic brands including Adidas, Nike, and Puma. Strike fear into futbol hearts in a pair of punishing Nike Mercurial Victory II shoes ($60.00), or protect the foot's sensitive upstairs neighbors with Brine Triumph G8 shin guards ($40.00). A New York Cosmos jersey ($79.99) swears torsos to old-school allegiances, harkening back to the days when Pelé roamed the pitch and Franz Beckenbauer moonlighted as a dancer at Studio 54. Keep high-stepping legs cool in the Puma Attaccante Women's Shorts ($18.70), or shield hamstrings from the elements with a pair of the Nike Rio II men's warm-up pants ($35).
The skateboard and snowboard pros at Homage Brooklyn prepare customers for everyday and extreme daredevilry with boarding paraphernalia as well as private and group lessons. Customers can glide across smooth pavement on a brand-new skateboard ($80–$365), or revive an ailing contraption with fresh wheels ($30–$120) or a state-of-the-art sidecar. Precision tune-ups ($20+) prime snowboards for a season of snow skimming, and protective goggles ($60–$220) shield eyes from downhill onslaughts of flurrying flakes. Racks of boarding apparel ($20–$98) and accessories ($18–$36) ornament bodies in the theme of a favorite brand or famous snowman. Homage Brooklyn also hosts private ($60–$75/hour) and group ($30/hour) skateboarding lessons to populate streets with riders skilled in the art of wheeled movement.
From 8 a.m. to 8 p.m. seven days a week , Unlimited Biking pairs subscribers with bikes for two-, three-, or four-hour jaunts based on their membership choice and hairdo-resilience threshold. After selecting a package, customers choose the days and time they want to reserve a bike, pick up their ride at the Unlimited Biking headquarters in Manhattan , and return it within the allotted time . The service rents out Biria Citibikes, and depending on the membership package, subscribers can make up to two or four reservations in advance at a time.
It all started with a deflated basketball. Though longtime friends Mike Kennedy and Eric Martin scoured downtown Boston for an inflating needle to fill it, no shops in the area carried one. They were frustrated—and they realized that other Bostonians looking for athletic gear were likely frustrated too. So in 1983, they opened City Sports, a shop stocked with all the footwear, athletic apparel, and sports equipment that the metropolis had been missing.
Nearly three decades later, Mike and Eric's neighborhood business has expanded to 20 shops across the East Coast. In addition to stocking popular brands such as Vibram, The North Face, and Patagonia, the store engineers its own CS by City Sports line. At City Sports, athletes can gear up for soccer games, stock their tennis closets, get ready to run through another winter, and much more. Shoppers include yogis, cyclists, and tennis players—anyone seeking to outfit active lifestyles, whether they're playing a team sport or braving the hike up the world's largest gumdrop. In addition to footwear and apparel, the staff stocks fitness equipment such as kettlebells, lifting gloves, and dumbbells.
The cycling guides at Central Park Bike Tours shepherd customers through the Big Apple’s lively core during informative tours and rent out bikes so explorers can discover the city at their own pace. The fleet of 2014 Trek Allant 7 that make up the rental bikes are well maintained for maximum safety and comfort, and rentals are available for a variety of durations. Multilingual guides ferry tourists past Manhattan's and Brooklyn’s storied sights, such as Central Park, Times Square, Greenwich Village, Little Italy, and the location where former mayor Ed Koch was famously encased in ice. A photo tour focuses on scenic locales as shutterbugs artistically document their surroundings.