As a massage therapist, waxing technician, and aesthetician, Daniel Francoeur knows a lot about skincare. But it wasn't until his male clientele grew substantially at his previous spa that he took notice of the demographic’s lack of aesthetic products, let alone services geared toward it. It was with this epiphany that Daniel went on to take over the first Bodé Spa for Men in Ottawa, before joining forces with a med spa–focused location in Toronto in 2012. Since then both spaces have gained praise from a host of media outlets, including Toro Magazine, Spa Life Magazine Escapes, and CTV Morning Live Ottawa. "We produce about 30 to 40 per cent more oil than women do, so we have a lot more issues when it comes to things like [acne],” he says. “We have to be careful even with waxing and manscaping, how our bodies react afterwards."
Bright sunlight pours into the front lounge of Bodé's Toronto
location, which features earthy yet ultramodern décor. Technicians lead patrons to private treatment rooms where facials are customized to each man's skin type and issues, such as beard burn or permanent lipstick marks. Masculine tranquility can also be found in a tailored mani-pedi, full-body hair removal using waxing and sugaring, and soon-to-be-offered laser hair removal treatments.