Beta, an acronym for "beyond everything tried already," outfits active urbanites in eco-friendly, made-in-Canada apparel that hinges on style and social responsibility. Dudes can snuggle into the bamboo-fiber blend of the Stimulus men's T-shirt ($34.50) or bounce from the beach to the bar with ease in the versatile, eggplant-coloured Cooper polo ($69), made from Chitosante, a fabric that's EPA-certified, antibacterial, and wicks away moisture. Women may wish to wear the weather with the raindrop designs of the Curve longsleeve ($59) or frolic down the foggy corridors of time with the comfy Contour crop pants ($69). Beta also ups the ante on underthings with its line of men's underwear—never again go missing in a crowd of half-naked people with the red Sugar Ray boxer shorts ($28), or feel secure in the sub-equator of your body with Hobbes boxer briefs ($28). There is a limit of one pair of underwear per Groupon.