The Valley Advocate featured Turn It Up! Although most locations have yet to be reviewed, Yelpers give the Northampton location an average of 4.5 stars, three Insider Pagers give it an average of four stars, and more than 5,500 Facebookers are fans.
Southern New England Spice Company equips at-home chefs and more than 500 local restaurants with an arsenal of spices and seasonings to add complexity, bite, or sweetness to a variety of culinary endeavors. The spice whisperers mix the delectable dustings on-site, resulting in blends so potent that they drive stale supermarket knockoffs to their garbage-disposal-assisted ends. Punch up a homemade tomato pie with a shake of savory pizza patch seasoning ($5.29), roll grateful balls of cookie dough in aromatic cinnamon sugar ($3.29), or mix up a batch of blistering blue-ribbon chili with fresh cayenne pepper ($5.29). Shoppers can peruse the spice specialists' store walls, jam-packed with shakers of savory, saccharine, and secret recipe seasonings, perfect for stocking their home pantries or powdering their gourmand babies.
Jackson & Connor's owners Tara Tetreault and Candice Connors eagerly assist and bedeck gents with a large selection of modern menswear divided into two categories: the Jackson, for trendsetting eye-catchers, or the more conservative Connor, a style defined by a penchant for sport coats. Intricately patterned long-sleeved collared shirts ($48–298) swaddle torsos, and accompanying ties ($38–$118) protect necks from harsh winds or hungry hummingbirds. Vulnerable legs can find solace in pants and jeans ($98–$248), which act as formidable undercarriages to fashion-forward sport coats ($198–$598) and T-shirts ($24–$78), featuring vintage logos and microwave-oven instructions. Jackson & Connor's savvy staff dole out free, personalized recommendations for shoppers rendered speechless by the shop's well-polished floors and elegant studio lighting.
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Broadside Bookshop feeds brains an eclectic array of fiction, history, mystery, children's volumes, and works by local authors, snagging the Valley Advocate award for Best Independent Bookstore four consecutive years. Youthful word crunchers can tickle funny bones by reading The Penderwicks: A Summer Tale of Four Sisters, Two Rabbits, and a Very Interesting Boy ($15.95 hardcover/$6.99 paperback), a work of fiction by local author Jeanne Birdsall that garnered the National Book Award for Young People's Literature, or the paperback edition of Elijah of Buxton, a humorous yarn about a boy's adventure to catch a thief ($7.99). Adults can quell appetites for a captivating tale by scanning a classic work of fiction, such as Kurt Vonnegut's Cat's Cradle ($15 paperback) or a Rules of the Road pamphlet by the DMV. Or, keep a bookshelf from floating away by stocking it with a compelling historical paperback, such as Doris Kearns Goodwin's No Ordinary Time: Franklin and Eleanor Roosevelt: The Home Front in World War II ($19.99). Broadside Bookshop also carries a cache of bookmarks, stationery, greeting cards, and blank journals, which can be filled with drawings of baseball players reading to children.
Webs sates the yarn-seeking masses with its selection of knitting, crochet, weaving, and spinning accoutrements. Flanked by a pillowy range of textile mountains, Webs stocks yarny strands in a variety of colors, weights, and threads, including the Great Adirondack petite 100% silk multicolored yarn, which dons a regal crown of 10 jewel-toned colors ($39), or the 12-color dreamcoat of the Queensland bamboo cotton yarn ($3.29).