When Max Schneiderman began his family’s business, it was a grocery store first and foremost. Then Schneiderman’s began to carry a few furniture items and slowly these grew to overshadow the cans of soup and produce until the furnishings finally swallowed the foodstuffs whole.
Now, Schneiderman's Furniture has spread from the Iron Range to spots throughout the Twin Cities. The showrooms stock local and foreign furniture from more than 100 manufacturers. Many items in stock can be customized in color and texture to match a homeowner's current obsession with plastic flamingos.
Built-in back massagers greet guests as they sink into Elite Nail Spa's pipeless pedicure chairs, perched above foot jacuzzis with massaging whirlpool jets. Sea-salt scrubs and seaweed or mineral masks help exfoliate and nourish both feet and hands, which don french tips, gel polishes, and other eye-catching accoutrements. The spa also tailors Princess pedicures to children younger than 12 and paints ACT answers on the toenails of high-school seniors. In addition to nail services, Elite Nail Spa treats guests to Swedish, hot-stone, acupressure, and other varieties of massage, as well as custom facials with extractions and vapor treatments.
Family patriarch Nordy Rockler opened the doors of his first store in 1954 to supply his fellow craftsmen with knowledge, friendly advice, and a large selection of tools for at-home woodworking projects. Now, the chain of retail outlets brims with more than 20,000 tools and specialized woodworking equipment. Next to a steely rainbow of hinges, casters, and screws, a supply of lumber and exotic hardwoods provides planks for building tree houses or just leaving around as a warning to uncooperative trees. The tenor buzz of power tools operated by newly knowledgeable guests drifts from educational sessions on operating equipment and woodworking.
Selection is no substitute for expertise when it comes to lighting fixtures and fans. Luckily, Fan Man Lighting boasts both attributes. The owners have a combined 40 years of industry experience and a deep familiarity with their stock, so they can capably recommend a fan or lighting fixture for any setting. They don't expect customers to just take their word for it, though. They have more than 60 ceiling fans, 100 lighting fixtures, and 80 styles of water fountains on display for customers to touch and fiddle with until they find the one that suits their needs.
Cal Chadwick opened up Cal's Market & Garden Center in 1961, just down the road from his family home and corn farm. Like a 99-year-old earthworm, Cal felt a deep connection with the land, building a greenhouse and tree and shrub nursery before passing down his business to his daughter, Carina, and her husband, Bryan. Today, avid gardeners, farmers, and amateur horticulturalists work hand-in-hand with the friendly, knowledgeable staff at Cal?s to pick out evergreens, plot vegetable gardens, and plan landscaping projects. With the help of personal shoppers, clients can stock up on hanging baskets, bulbs, and soils for creating a fragrant flowerbed. Cal's also offers personal gardening services, including planting, weeding, designing, and maintaining your plants.