When the Douglas J Aveda Institute opened in Knoxville in 2011, it joined a family of institutes and salons that Douglas Weaver started in the 1960s. Here, Aveda students pursue certification in cosmetology and esthiology while practicing their craft on real clients under the supervision of licensed instructors. And because students perform the services, the rates are lower than at traditional salons. The Knoxville treatment menu includes hair design—cuts, color, retexturizing—as well as Aveda’s Elemental Nature facials, pedicures, and manicures.
The Institute is inside the historic S&W Grand building, a handsome art-deco landmark that, like a compassionate fairy-tale prince, is equally handsome on the inside. The spa rooms have a rustic balance of exposed brick and wood paneling, and the salon’s geometric light fixtures gleam upon checkerboard tile floors and industrial shelving lined with Aveda’s signature products.