As the mom of four kids, Becky Young scientifically estimates she's hosted "a gazillion birthday parties." But as she attended parties with her young daughter, who she calls "completely girly," she started to dream about opening a spa where young girls could feel special and pampered. Instead of opening a brick-and-mortar store, she started All Dolled Up to bring the pampering to them in playful party form. She and her assistants arrive at the guest's house to set up parties for girls aged 5 and up—though Becky says she's also gotten requests for everything from bachelorette to jury-duty-reunion parties. They set the scene to a background of lively tunes as girls snuggle into robes and spa wraps for fun nail art, cucumber facials, and craft activities, and then pose for group dress-up photos. Becky and her team aren't licensed cosmetologists, so all the spa-themed activities are just for fun, with no cutting, trimming, or scrubbing involved. Packages vary and can accommodate ideas and requests from parents or teddy bears who know the guest of honor well. Becky says it's fun to see some of the shyer partygoers "come out of their shell" as the day progresses. "It's fun to see them open up and be their own, individual person," she says. For months after she threw an All Dolled Up party for her own daughter—who she calls her very willing "guinea pig"—her friends told her how much they loved it. "They're still talking about it," she says.
At Rejuvenated Beginnings, reflexology experts can target parts of the body from the head to the liver—all through your feet. They've memorized which reflex areas on the feet purportedly correspond to a host of other zones, and manipulate the soles to try to improve overall health.
Other treatments at the day spa target the entire body in a more aesthetic way. Body wraps aim for inch loss, whereas customized airbrush tans lend clients a flattering bronze glow. The staff even combats cellulite with a combination of coffee and chocolate extracts.