When Jason Reser isn't pouring his energy into advocating for cycling paths, he's sprinting between customers at his Newport shop, Reser Bicycle Outfitters, which was named one of America's best bike shops by the National Bicycle Dealer Association in 2013. At his store, which earned also a Second Best Bike Shop award in CityBeat, despite being located in far off Kentucky, he leads a team of spirited cyclists, proficient technicians, and SICI-certified fitting whizzes. Inside customers will find a plethora of road-, mountain-, city-, and kids' bikes, and the zenith of cycling, the omni-terrain Pugsley. The technicians service all makes and models in onsite repair shops, treating bicycles with everything from basic tune-ups to major overhauls to unproductive psychotherapy sessions. They also measure customers and frames at no more than 40 points to complete custom fittings.
In addition to sales and service, an onsite cycling studio offers coaching by Dr. Kathy Cunningham of Athlete Inside. After training or while you waiting on service, customers can enjoy a cup of Joe at the shop's full-service espresso bar, Trailhead Coffee.