Shopping in Novato

60% Off Custom Framing at Fine Art & Frame

Petaluma

$100 $40

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Picture framing in a variety of styles, from modern to traditional, helps to display and protect favorite prints and posters

75% Off Eyewear at Uber Optics

Petaluma

$120 $30

Optical eyewear and frames by designers such as Oliver Peoples, Paul Frank, and LA Eyeworks

50% Off Services

Petaluma

$40 $20

Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you

Half Off at Oliver’s Ace Hardware 

El Sobrante

$30 $15

Local outpost of nation’s oldest chain of hardware stores with products from Craftsman, Weber, and DeWalt

$10 for Adult Novelties at Adult Megastores

Multiple Locations

$20 $10

Adult-store chain stocks a variety of romance items, such as personal massagers, lingerie, DVDs, and massage oils

Half Off Art Supplies at Napa Valley Art Supplies

Napa Valley

$20 $12

This art-supply shop hosts onsite events and keeps its shelves stocked with brand-name essentials from Prismacolor and Winsor & Newton

Up to 75% Off Wine Tasting from NakedWines.com

Multiple Locations

$50 $15

Get a behind-the-scenes look at how wines are made, and taste wine fresh from the barrel

American Apparel — 57% Off Circle Scarf

Multiple Locations

$28 $12

Seamless, tubular American Apparel scarves available in dozens of colors and many fabrics

50% Off Adult Toys at Good Vibrations

Multiple Locations

$50 $25

(707)

Personal and couples massagers, lubricants, and romantic accessories such as massage candles

50% Off at Cole Hardware

Multiple Locations

$30 $15

(325)

Hardware store in business for nearly 100 years stocks a large inventory of tools and supplies backed by Ace Hardware

52% Off from KINGS eLiquid & eCigarette

North Beach

$48 $23

(13)

Stop smoking with the help of e-liquids and e-cigarette starter kits, which come with a rechargeable battery and carrying case

Up to 52% Off Wine and Wine Tastings for Two

Ghirardelli Square at Fisherman's Wharf

$82 $39

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Guests sip stashed-away wines during reserve tasting at award-winning winery, then pick a bottle or two to take home

Up to 51% Off Men's and Women's Clothing and Accessories

San Francisco

$50 $25

Triangular gold earrings, ankle cuffs, spiked necklaces, men's rings, and men's casual apparel

$15 or $30 for Maternity Wear and Baby Clothes

Lower Pacific Heights

$30 $15

Shop welcomes expectant mothers with tranquil fountains, a lounge, and racks full of cute baby clothes and flattering maternity wear

Up to 86% Off Peel Packages

San Francisco

$99 $19

Peels, creams, and masks contain resveratrol, an antioxidant that dispels toxins to fight wrinkles and other signs of aging

50% Off

Central Sunset

$40 $20

Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you

51% Off Electronic Cigarette Kit

Telegraph Hill

$150 $74

Electronic cigarette kit allows users control over vapor and flavor intake while providing sensation similar to smoking

Half Off Natural Health and Beauty Products

San Francisco

$20 $10

Bilingual health and wellness store with vitamins, supplements, weight-management products, skin-care and makeup products.

Half Off Tote Bag

Fisherman's Wharf

$20 $10

Get a tote bag at a popular apparel store located on Fisherman's Wharf

Up to 60% Off Pearl Lounge

Downtown

$40 $16

Jewelers proffer cultured freshwater pearl necklaces, white jade drop bridal necklaces & amethyst earrings among other distinctive items

50% Off Sewing Class

Mission Bay

$10 $5

Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you

83% Off Three Bracelets at Ally+Zoe

Downtown

$149 $24.99

Show off your knowledge of the stacking-bracelets trend by adorning your wrist with a set of three fashionable bracelets

Up to 64% Off Bespoke Menswear at BookATailor

Financial District

$198 $99

Skilled tailors take clients' measurements and customize each suit and shirt with fabrics made in Italy and England

50% Off Custom Suits and Shirts

South Beach

$1,000 $500

(15)

Designer and bespoke suits of super 100 or 110 English wool and Egyptian-cotton shirts in a selection of colors with a hand-cut neckline

44% Off Jewelry

San Francisco

$45 $25

Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you

$10 for Phones and Accessories at GoAppleGo

Chinatown

$20 $10

iPhone cases in fun designs, USB ports disguised as jewelry, and new iPhones and Apple computer accessories

Up to 52% Off at Fat Grape Winery

San Francisco

$5 $2.50

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Sample sulfite-free wines made from Californian grapes before purchasing bottles of your own; more than a dozen varietals available

68% Off Airsoft Shooting Range Session for Two

Fisherman's Wharf

$189.86 $60

(45)

Visitors take aim with airsoft machine guns during shooting range session & take home 2 souvenir airsoft handguns & targets used in session

51% Off Wine Tasting for Two at Winery Collective

Nob Hill

$92 $45

(65)

Taste five vintages culled from California’s boutique wineries and select a bottle to take home

The Body Shop – $15 for Skincare and Body Products

Santa Rosa Plaza

$30 $15

Luxurious bath and body products, skincare, cruelty free make-up and more made with ingredients from 25 international fair-trade suppliers

Half Off Lingerie and Halloween Costumes

Downtown

$40 $20

Collection of lingerie and skimpy costumes adds spice to bedrooms or Halloween parties

Half Off Natural Health and Beauty Products

Fruitvale Station

$20 $10

Bilingual wellness store with weight-management products, herbs, and other health and beauty products

Up to 60% Off Hair Extensions at Hello Tiara

Orinda

$750 $374.99

Extensionists add length and volume to hair with non-damaging plastic covered silicon ring that hold hair in place for six months

50% Off Custom Smartphone or Tablet Case

Daly City

$30 $15

Hard plastic and leather cases get custom designs, including family photos and collages

Up to 71% Off Balloon Decorations

Daly City

$20 $10

(23)

Brightly colored latex balloons hang in single strands, decorate tables, or form 50 ft. arches

Up to 40% Off Beauty Products at The Beauty Source

Pleasant Hill

$25 $15

Shelves teem with hair, skin, and beauty products from popular lines such as Paul Mitchell, Redken, and Jane Iredale

50% Off Makeup

Suisun City

$60 $30

Local businesses like this one promote thriving, distinctive communities by offering a rich array of goods and services to locals like you

Up to 50% Off Children's Apparel, Shoes, and Toys

Fairfield

$20 $10

Clothiers specialize in lightly-used items for newborns, toddlers, and their mothers

50% Off New and Gently Used Sports and Fitness Equipment

Concord

$30 $15

New and gently used brand-name sports and fitness equipment

50% Off Sports Apparel, Gear & Accessories at Heads Up Sports

Concord

$30 $15

Sports apparel, gear, and accessories emblazoned with team-specific logos

50% Adult Toys at Galleri

San Francisco International Airport

$40 $20

Large range of adult toys, novelties, and massage oils in a boutique designed to be intimidation-free

52% Off Ear-Piercing Starter Package

Windsor

$39.99 $19

Trained piercing experts pierce ears and insert American-made studs composed of hypoallergenic materials

Half Off at Beauty Galleria

Floresta Gardens - Bradrick

$10 $5

Beauty products including haircare, nailcare, skincare, and makeup

Half Off Handcrafted Bath Products and Gifts

San Leandro

$30 $15

Family-owned boutique features handcrafted soaps, jewelry, balloons, and customized gift baskets

Select Local Merchants

Certified by the American Board of Opticianry, the staffers at 20/20 Optical match faces with a pair of their more than 5,000 frames aided by customer-service chops that earned them a spot on Pacific Sun's Best of Marin Hall of Fame 2012. Their cache of glasses includes haute and stylish frames from designers such as Tom Ford, Lindberg, and Anne Et Valentin, which stand ready to welcome newly crafted single- or multifocal lenses. All lenses are cut with laser technology in 20/20’s own onsite laboratory by certified opticians.

5800 Nave Dr
Novato,
CA
US

With a verdant variety of shrubs, trees, roses, and vines, the friendly plantologists will help you wade through the veritable ocean of foliage. Beginning green-thumbers can take advantage of a jumbo planting kit, including ample plant food, vitamin B1, and planting compost—everything a person needs to lure an unsuspecting plant into captivity ($15.97 for the regular kit; $29.97 for the jumbo kit). Advanced yard-enhancements abound in the form of trees and shrubs, such as a selection of 5-gallon citrus trees, good for accenting a living space and forming a focal point for the worship of the Lemon Pledge gods ($34.99). Armstrong can also help organic gardeners reach full-flavored nirvana with a bevy of 3-inch plant varieties ($2.99; selections vary by season and location).

1430 S Novato Blvd
Novato,
CA
US

With a concept imported straight from Italy and a menu of quickly made, fresh-to-order authentic dishes prepared using premium imported ingredients, Pasta Moto specializes in giving its customers a true taste of Italia in a time-efficient fashion. Start your boot-shaped feast with a half Caesar salad ($4) and chicken panini ($8.50), or devour delectable wedges of pizza napoletana, with smoked mozzarella, tomatoes, chicken, olives, and capers ($9.75), or pizza funghi, with mushrooms and white-truffle oil ($9.50). Pastafarians can order up al dente delicacies such as fusilli arrabbiata ($7.95), rigatoni bolognese ($9.25), and spaghetti puttanesca, made with olives, capers, anchovies, and tomato sauce ($8.95). Chicken parmesan ($12.75) comes with a side pasta and fresh sautéed veggies, and an order of Mama's turkey meatballs ($12) provides a trio of savory spheroids, forcing hungry jugglers to make tough choices.

5800 Nave Drive
Novato,
CA
US

In the spring of 2012, culinary school student Elizabeth Hill brought some of her classmates on a retreat to Inverness. She gave them a tour of West Marin, drawing from childhood experiences ranging from boating trips with her grandfather on Tomales Bay to afternoons spent picking berries for her grandmother. As she led her friends on this in-depth exploration of the local creameries, farms, and wineries, they observed that she could do this for a living.

Following their advice, Elizabeth formed West Marin Food & Farm Tours. She still holds on to her country roots; on each of her regular tours, she leads visitors through the region's rolling hills while revealing its history from an insider perspective. She also incorporates her culinary know-how. She may lead guests to sample local organic produce, grass-fed meats, and baked goods, or embark on private tours and tastings at creameries, wineries, and oyster farms. During many of the tours, Elizabeth gathers visitors for picnics on the shores of Tomales Bay, where they dine on locally made foods and taunt dolphins who are unable to hold sandwiches.

80 4th Street
Point Reyes Station,
CA
US

Unlike productivity-driven bosses and staunch proponents of gravity, Airward encourages people to keep their heads in the clouds, offering flying lessons, scenic tours, and aircraft rentals. Within the cockpits of Cessna and Piper aircrafts, its pilots fly passengers on custom tours of the Bay Area and help novices grip the yoke for the first time during introductory flight lessons. Subsequent lessons—typically over three to six months—turn students into licensed pilots, at which point they can fire up the propellers on Airward's seven rental planes. Lifting off from Novato, these aircraft can take short trips to nearby Tahoe or two-day journeys across state lines. Back on the ground, the staffers in Airward's equipment shop stock thousands of items for airplane repair, maintenance, and upgrades, including oil filters, microphones, and FAA aeronautical charts.

451 Airport Rd
Novato,
CA
US

Body Time has stocked the Bay Area with local, artisan body products since 1970. Earth-concerned patrons can indulge their bodies’ consciences by using Body Time's Botanicals line, which is made from quality plant-derived ingredients, many of which are sustainably and locally produced in addition to being 70% certified organic, and includes aromatherapy olive-oil soaps ($8.50) and rosemary-and-mint conditioner ($14). Mark limbs with cologne ($16.50) or moisturizer ($8–$21) scented with the famed China Rain fragrance to add a fresh, floral, and lightly musky aroma to your person and stand out in aromatically sensitive crowds. Sensitive-skin owners can pamper with perfume-free unscented products and particular patrons can craft custom scents using perfume ($1.60/item) and essential oils (starting at $3/item) to enchant a football team captain without becoming a teen witch.

611 San Anselmo Ave
San Anselmo,
CA
US