To call The Body Shop a mere skin and body care store is to miss half of what makes it special. Late founder Dame Anita Roddick was a pioneer for ethical business practices; upon opening her first store in Brighton, England, in 1976, she developed company values such as "Defend Human Rights" and "Protect The Planet." She somehow balanced principles and profit, partnering in global campaigns with UNICEF, Greenpeace, Amnesty International, and the United Nations, all while ultimately expanding her brand into 2,500 locations in over 60 international markets. After her death in 2007, then-British Prime Minister Gordon Brown said, “She campaigned for green issues for many years before it became fashionable to do so and inspired millions to the cause by bringing sustainable products to a mass market. . . . She was an inspiration.”
Indeed, the Body Shop exhibits an eco-friendliness and social consciousness that's hard to come by in a company of its size. Its products have been fair-trade since 1987, and its Against Animal Testing movement led to an EU-wide ban of animal testing of cosmetics. The products are made from ingredients harvested from around the world: shea butter from Ghana goes into body scrubs and butters, and Indian artisans craft wooden massagers and tote bags that are screenprinted by hand. But all that isn't to say the company's production practices overshadow its final products. Skincare treatments such as the brand’s iconic body butters, facial products, and gift collections often appear in Allure, Marie Claire, Lucky, Seventeen and other national publications.
In her more than six years in the industry, aesthetician Lena Golden has earned a loyal customer following as well as an esteemed nickname: the Skin Guru. Since solidifying her reputation as one of Milwaukee's distinguished beauty experts, Lena has repurposed herself under the new name of Golden Vanity. Here, she and best friend and resident hair stylist, Janelle Bonus, form a creative and aesthetic partnership that beautifies their clients from the inside out. A seven-year shearing veteran, Janelle uses her deft scissors to shape hair into stylish new looks while transforming strands with all-over color and strategic foil placement. With Lena’s art adorning the walls, the seasoned aesthetician specializes in skincare treatments including microdermabrasion, chemical peels, and a trio of specialty facials that she named after their intended spiritual target—heart, crown, and third eye. Lena can also customize each treatment with add-ons that enhance specific features such as anti-aging galvanic eye treatments, lip exfoliation, and clown noses.
Esthetics by Liliya's sanctuary houses aestheticians who administer regenerative beauty treatments, such as facials, peels, and waxing services. The 80-minute complexion facial starts with a skin analysis, which informs aestheticians on how to properly implement customized cleansing measures, before an enzyme exfoliation mask opens pores, necessary extractions are made, and an additional mask is designed based on your skin type and Halloween costume. The treatment concludes with a moisturizer application and soothing face, shoulder, hand, and head massage.
Top Styles Salon owner Mary Steffan is a licensed cosmetologist and medical aesthetician. She freshens up women’s looks with haircuts and highlights, and keeps men looking dapper with eyebrow trims and mustache and beard shaping. Skin gets some face time with Mary during 10-minute glycolic peels that remove the damaged outer layers, as well as during makeup applications for weddings and shopping trips to the fancy grocery store in town.
Against vivid, sky-blue walls that evoke memories of beachside relaxation, certified masters and ambassadors of Smart Tanning stand ready to bronze pale human skin with top-of-the-line equipment. The facility caters to customers' individual needs with warmed Mystic HD booths and the latest UV equipment, including Soltron's high-pressure Shark bed, complete with cozy mattress, or Ergoline's Sundash, a standup booth that allows patrons to tan while practicing marching-band routines.
Brenda Miller, licensed aesthetician and owner of Face West Skin Care, uses only glo therapeutics skincare products during her facial treatments. She has pledged allegiance to this brand due to its potent ingredients and thoughtful omission of parabens, dyes, and superglue. In addition to classic European facials, peels, and microdermabrasion treatments, Brenda also offers microcurrent facelifts, LED light therapy, and waxing.