When Jordan Brown took over the breakfast cart of a local diner in 2010, he couldn’t help but notice that waffles sold like hotcakes. He spent the next few months creating his own batters, from regular and gluten-free waffles built with buckwheat to a sugar-free recipe that satisfied his diabetic diet. His creations were a hit, and within a few months, he was able to transition from a mobile business to a brick-and-mortar eatery, West Coast Waffles.
Adding local and organic ingredients to his batters, he's developed a menu of inventive waffles that fall into one of three categories: traditional real-fruit waffles coloured with clusters of raspberries and banana slices or cranberries and chocolate; sweet waffles that are decidedly decadent—the Yummy Gummy is decorated with gummy bears and whipped cream; and savoury waffles, including the Mexican Sunrise with scrambled eggs, spinach, salsa, and cheddar. Since the recipes defy the waffles-as-breakfast notion, the restaurant is open through dinner each night and until 2:30 a.m., Thursday–Saturday.