In the late 1920s, the Great Depression was rendering most Americans professionally and financially paralyzed. But in a small California kitchen, Merle Nethercutt Norman was putting a plan in motion to formulate her own skincare products and share them with family and friends. She truly believed in her formulas, knowing that by getting them on as many faces as possible, she would develop a following of customers. She was right?within a few years she and her nephew were opening their first studio in Santa Monica, and they eventually unveiled a series of independently operated stores that enabled women to take ownership during a time of gender-based limitations such as men-only restrooms.
Today, in approximately 2,000 stores across three countries, the three basic principles of Merle's original vision still apply. Each studio is independently owned and fosters an in-depth knowledge of the company's own line of makeup and skincare products. Just as Merle shared her creations with close friends and sallow mannequins more than 80 years ago, today's aestheticians embody the business's "try before you buy" philosophy. A menu of complimentary studio services?from foundation checks to express facials?allows patrons to sample the lauded brand before committing to the purchase of products or full spa treatments. The spa at Merle Norman Thousand Oaks also offers detoxifying infrared body wraps that help burn up to 1200 calories in one session. The treatment may help clients lose inches, tighten cellulite, rejuvenate skin, and boost immune response.
Chella Brow Bar?s experts use a keen eye and steady hand to form clients? brows into perfect arches that shape facial features. A coat of wax removes unwanted strands that stray from the perfect brow line. The experts also wax unwanted fuzz on upper lips and cheeks. Other services include facial waxing, lash and brow tinting, and false lash application. Chella Brow Bar also sells its own line of Chella products to beautify brows, lashes, and eyes. To fully refresh faces, clients can rejuvenate the skin during facials.
See My Bangin? Brow Makeover (and Learn How to Do One Yourself)
Watch as Favin learns the power of a strong brow thanks to an expert Chella brow artist on her blog.
There are many ways the beauty professionals at Studio One Salon draw attention to above-the-shoulder areas. They add length and fullness to hair using 100% Remy human-hair extensions, and add dimension to dos with highlighting services. Their waxing and threading treatments create a clean canvas for professional permanent-makeup applications, which create fuller eyebrows and lips. Regardless of the service, the staff uses products from renowned brands such as Paul Mitchell, Pureology, and Redken, and customizes appointments to the needs of each individual guest.
Lexy Karasek has been at John of Italy for nearly a decade and has worked as a stylist for even longer. During that time, she's come to specialize in handsome cuts for men, short and sleek hairstyles, and ombre color. In addition to an in-house line of styling products, Karasek and the team at John of Italy use well-known brands, such as TIGI, Redken, and Paul Mitchell.
New ailments and chronic pain alike find relief from trained massage therapists at Jess Relax inside Salon Suites. Depending on clients’ needs, therapists can use Swedish, deep-tissue, or pregnancy massage techniques. They also enhance relaxation with aromatherapy and cucumbers or pirate eye patches.