As they enter the training circle at Curves, female guests come face-to-face with the smiles of other women. And just as points on a circle share a common distance from the circle's center, workout participants share the experiences of those nearby by trading stations throughout the 30-minute training session. One minute is spent on a piece of strength-training equipment built for feminine frames and designed to work two opposing muscle groups with a single movement. Exercisers then move on to a recovery station, where they run, jog, or dance to maintain heart rates and keep platforms in place during momentary losses of gravity.
More than 40 years ago, workout guru Joe Gold embarked on his quest to launch exercisers toward their physical-fitness goals by opening a small studio in Venice Beach, California. Today, that studio has since expanded into a worldwide fitness empire comprising 600 locations that share Joe's passion for reshaping bodies and minds through expert training and self-empowerment.