Founder Todd Beckman opened the first Tan Company location, then called The St. Louis Tan Company, in 1994 with a pair of average-size sun retreats. After perfecting a superstore concept with multiple levels of tanning beds and an intrepid-reporter alter ego, Beckman's bronzing business now spans 53 locations in 8 states, including 39 locations in the St. Louis area. Todd ensures each salon keeps the same high standards that won the 2010 award for Best Tanning in St. Louis from CityVoter.
A knowledgeable staff maintains each bright, highly sanitized environment and stocks shelves with Australian Gold, Swedish Beauty, and Designer Skin tanning products. The Tan Company also fashions UV-free tans with Mystic Tan standup booths that evenly spritz bodies with a paraben-free DHA solution infused with aloe vera.
During more than a quarter century at the helm of LookAfter Hair Company, Peter Hall has seen the styling industry gradually split in two directions—toward the high-end salon and toward the in-and-out fast cut place. With LookAfter, Peter decided to close that gap. There, guests can get premium salon services on a walk-in basis and haircuts from stylists who will gladly slow down for careful consultations instead of racing through trims with stopwatches in their hands. The name LookAfter is meant to reflect this blend and to demonstrate his vision for a place where the staff stands ready to serve all clients, whether they need keratin treatments, eyebrow waxes, or beard trims. This approach has helped LookAfter grow to more than 40 locations across St. Louis, Kansas City, and central Illinois, and the idea has also led to ongoing community outreach. Stylists have helped raise money for disaster relief, support breast-cancer awareness, and generate funds for veterans’ programs by carrying haircare products from American Warrior.
Within Salon Couture of Southington, expert salon techs perform beautifying treatments amid red and white accents that recall the hues of peppermint candies and classic barber poles. The team snips hair, paints locks in shimmering highlights, and fastens updos while utilizing the complete line of Paul Mitchell products. They also create flawless faces with airbrush makeup and bronze limbs with airbrush-tanning solutions, enriched with vitamins and antioxidants. For clients seeking relief from tension or toxins, the staffers offer custom massage and facial services, and they can banish unwanted chin hair or Sharpie moustaches with facial-waxing services.
The stylists at Shear Madness are equally comfortable sprucing up hairstyles with cuts and color treatments, waxing away facial hair, and misting exteriors with airbrush tans. But unlike Icarus, who flew so close to the sun that his wings got all sweaty and gross, they know their limitations; they pass clients over to an onsite massage therapist for bodywork sessions, which range from 30 to 90 minutes. Ever accommodating, the staff welcomes walk-ins during most business hours and on Saturdays, and they also schedule appointments for after 5 p.m.
The trained technicians at Polish Couture encourage guests to leave their cares at the door by welcoming them with a glass of wine or coffee and an array of snacks. High-quality nail polishes by OPI and CND Shellac await to revive tired toes, while hard-working paws can be further pampered with add-ons such as paraffin wax treatments. Staffers also draw upon Joico, Wella, and Dermalogica products to nourish hair and skin, creating luxurious strands and smooth, even complexions that invite more admiring glances than an attention-starved mirror.
Armed with over a combined 25 years of airbrushing experience, Celebrity Skin's staff flawlessly mists skin with a natural, organic tanning spray. The team enlists the skin-coloring power of nontoxic sugars derived from plants such as sugar beets and sugar cane to expertly darken skin with a natural-looking shade of bronze that lasts for 7–10 days. Applied by hand, the mist sheathes clients from head to toe in as little as 25 minutes, or simply enunciates the legs, upper body, or face. The salon also bequeaths clients with pre- and posttan treatments to balance the skin’s natural pH and retain moisture and newly acquired color. The techs can tote their airbrushing equipment to residences for at-home tanning or to national monuments for bronze-statue touchups. Celebrity Skin also offers spa services including lash extensions and waxing.