Founder Todd Beckman opened the first Tan Company location, then called The St. Louis Tan Company, in 1994 with a pair of average-size sun retreats. After perfecting a superstore concept with multiple levels of tanning beds and an intrepid-reporter alter ego, Beckman's bronzing business now spans 53 locations in 8 states, including 39 locations in the St. Louis area. Todd ensures each salon keeps the same high standards that won the 2010 award for Best Tanning in St. Louis from CityVoter.
A knowledgeable staff maintains each bright, highly sanitized environment and stocks shelves with Australian Gold, Swedish Beauty, and Designer Skin tanning products. The Tan Company also fashions UV-free tans with Mystic Tan standup booths that evenly spritz bodies with a paraben-free DHA solution infused with aloe vera.
The stylists at Shear Madness are equally comfortable sprucing up hairstyles with cuts and color treatments, waxing away facial hair, and misting exteriors with airbrush tans. But unlike Icarus, who flew so close to the sun that his wings got all sweaty and gross, they know their limitations; they pass clients over to an onsite massage therapist for bodywork sessions, which range from 30 to 90 minutes. Ever accommodating, the staff welcomes walk-ins during most business hours and on Saturdays, and they also schedule appointments for after 5 p.m.
GlowCo Tan transforms pale corporeal coats into their honey-brown alter egos with a full range of standup and lay-down tanning facilities as well as UV-free- airbrush tanning services. In just a few minutes, visitors attain a beach-suggestive hue, bronzing to golden perfection in the welcoming maw of a Level 1 lay-down bed. There’s no limit on the number of tans used per month, assuring that patrons can maintain their color day to day without conducting outdoor business luncheons in a bikini. Alternatively, SunFX custom airbrushing infuses skin with a healthy hue without resorting to UV rays. In 10–15 minutes, a trained tanning artist enlightens the epidermis by hand, leaving machines to do the less important work of washing clothes and rocking babies to sleep. A wealth of lotions from brands including Australian Gold, Designer Skin, and Swedish Beauty are on-hand to ensure maximum color during and after the session.