Founded in 1992 with the mission of finding new faces, CA Model and Talent Management's staff is devoted to helping beginners of all ages break out of obscurity and into the modelling, film, print, and television industries. A team of photographers, booking agents, makeup artists, and marketers congregates under one roof to score auditions for acting and modelling neophytes with no prior experience, shooting photos, augmenting cheekbones, and doling out advice to help them stand out. Their clients' faces have graced print ads, commercials, and billboards for companies including Nikon, Sony, Ikea, and Campbell's. The professional photographers snap shots of aspiring stars with skillfully arranged backdrops in a comfortable studio flanked by wood floors and large windows that permit only the most flattering of natural light to enter. They work with each subject to bring out their natural personality in each shot, capturing some clients mean mugging in leather jackets, others playfully grinning in casual duds, and some casting over-the-shoulder smolders in cocktail-party attire.