The distance from Oconomowoc, Wisconsin, to anywhere in Germany is vast, to say the least, and includes a trip over the Atlantic Ocean. But Schwefel's Restaurant—plopped right in between Madison and Milwaukee—cuts out lengthy travels and potential run-ins with hang-gliding sea monsters. Inside Schwefel's, the scents of sauerbraten and wiener schnitzel float amid cherry-red tablecloths in the understated dining area. Familiar American dishes, such as lobster and prime rib, share table space with German house specialties, such as the beef rouladen, a fusion of rolled beef, pickle, bacon, and onion. Regardless of the food's origin, Schwefel's makes each dish from scratch—right down to the soups and dressings. Though Schwefel's Restaurant is no stranger to formal dinners, a more casual bar area entertains patrons with arcade games and sports broadcasts.
At more than 1,000 Mattress Firm locations around the country, shoppers sink into plush mattresses, recline on firm beds, and belly-flop onto pillow tops. Knowledgeable staffers can help customers create an ideal bedtime environment by dispensing advice based on sleep preferences and illuminating the difference between the many kinds of mattresses. And to the delight of their customers, much of Mattress Firm's bedding wears the label of a premium brand, such as Sealy, Serta, Simmons Beautyrest, or Stearns & Foster.
The friendly clothing cleansers at Martinizing Dry Cleaning have been scrubbing the enrobements of southeastern Wisconsinians for more than 40 years. The noble employees will confront any stain with strong words and all the dirt-scattering ammo in their arsenal, ensuring your garments return to you soft, clean, and smelling like pastoral Latvian pancake houses. Sweat-soaked blouses ($8.03), mud-caked slacks ($8.04), butter-drenched bedspreads (starting at $24.31), and your beloved sea-water-doused prom jumpsuit ($21.30) will be cleaned, freshly dried, and folded into neat origami ostriches. The Department of Natural Resources–partnered environmental dry cleaner will bestow upon you the freshly cleaned garments on recycled hangers, enclosed in recycled bags.
Klinke Cleaners’ dependable service and lasting commitment to the trade hasn’t gone unnoticed. In the last 30 years, they have won a gold medal in Madison Magazine’s Best of Madison category 29 times. However, before founders Maurice and Trudy Klinke had ever conceived of opening a cleaners, they were the proud owners of Klinke Hatchery, which raised more than 125,000 baby chicks a week. Perhaps the smell given off by thousands of chickens inspired them to seek a less malodorous occupation, because in 1958, they opened the first location of Klinke Cleaners.
In its early days, Klinke Cleaners used Econ-O-Crest dry-cleaning machines—early forerunners of modern dry-cleaning machines—but as the business grew, so did its thirst for new technologies. Soon, the company was installing new equipment nearly as quickly as it could be created, including shirt-finishing stands, drapery-pleating machines, and pants leggers, used to set precise creases in slacks. In 2000, the Klinke family began to consider expansion beyond Madison, leading to a rapid period of growth that culminated in 21 locations across southern Wisconsin and one experimental site at the bottom of Lake Michigan. Its EarthSmart Systems dry-cleaning process uses solvents and machines that are less damaging to the environment, as well as reusable garment bags and hangars to help decrease landfill waste. Most locations also offer a speedy turnaround with drive-thru windows and same-day pickup.