Owner Anna Zuckerman's late husband opened Sydney b. A Children's Boutique to make a mark on the world with "Sydney", their daughter's name, on it. Today, Anna and her staff keep the boutique stocked with hard-to-find, high-quality children's clothes from brands such as Zutano and Deux par Deux. They travel to New York, Atlanta, Chicago, and elsewhere to keep the shop filled with dresses, tutus, and charm bracelets, and there are plenty of toys, outfits for boys, and baby gifts as well. The team has a rule of thumb that customers shouldn't be able to find anything in the shop at a big-box store—they exclusively seek out unique finds that are well worth the expense.
As customers admire rows of Primigi shoes or Hello Kitty–themed goodies, tykes can watch kid-friendly shows or assemble puzzles. The staff also offers ear piercing to help little ladies pair their couture finds with a pair of pearls or their grandmother's heirloom gauges.