After setting its wheels to the pavement in the early 1930s, South Side Cyclery today operates three stores in the St. Louis area that cater to cycling enthusiasts, with two-wheeled steeds, tools, and accessories by brands such as Giant, Specialized, and Schwinn. The ride-wise staff at each location guides riders to new mountain, road, or children’s bikes suited to any size, skill level, or fear of unicyclists. Visitors peruse more than 800 bikes in stock, enjoying free on-site assembly before wheeling their new toy off the lot. New rides include complimentary adjustments for one year, whereas all services—including tune-ups, flat-tire fixes, and chest bumps on the way out the door—also carry a 90-day warranty.
The cycling enthusiasts at Big Shark Bicycle Company cultivate a collection of bike-related products, events, and classes to cater to cyclists of all levels. They host a variety of races and events including 15K races and group rides every Saturday. And, to help bikers train for such events, Big Shark Bicycle Company also offers classes covering topics such as cycling 101, how to dress for winter biking, and basic training for racing.
Five Star Pool Care makes pool maintenance go swimmingly with round-the-summer care for residential pools. When it’s time to open for the season, technicians travel to homes to uncover resting pools, including removing any stains, assembling equipment, and filling them back up with chilled champagne. During the dog days, maintenance experts keep backyard oases in top shape by vacuuming the pool and performing full inspections. As fall approaches and the temperature drops, closing services prep the water for the winter months by lowering the water level and adding shock and algaecide to keep lagoon monsters from hibernating inside.
Trek Bicycle Store's team of passionate cyclists outfits customers with the same brand-name clothing, accessories, and bikes they know and use themselves. Firsthand knowledge of road, mountain, and city bikes from top industry brands such as Trek, MirraCo, and Gary Fisher means cycling specialists can fit each client with gear that best suits their needs. They help protect riders with helmets from Bontrager and guard them against inclement weather or hitchhiking bugs with jackets and gear from Pearl Izumi.
Trek Bicycle Store also offers repairs, tune-ups, and free maintenance services during the first few months after the purchase of a new bike. Driven by all things cycling, they also host in-store events such as socials and tech clinics.
At The Great American Diving Company, swimmers and scuba enthusiasts plunge into a 10-foot-deep, custom-built training pool heated to a balmy 85 degrees. Under the guidance of PADI-certified instructors, students in Open Water Diver classes learn to breathe and explore beneath the surface, opening the doors to continue underwater education and obtain certification or finally put to rest a fear of really big puddles. Divers can gear up for their next expedition in the shop, and the staff also leads scuba trips to diving locales.