The staff at New Balance isn't concerned with simply selling shoes—their mission is to pair customers with the footwear that will carry them comfortably through life’s arduous steps. Understanding that an ill-fitting pair of athletic shoes can cause pain to joints and potentially damage knees, hips, and the back, associates measure the length and width of each client's foot and conduct a gait analysis to chart the trajectory of their stride when walking normally or running through ball pits. The data are collected to help the staff match clients with their ideal shoe, keeping them running longer and looking good while doing so.
In Animal Care Centers’ climate-controlled boarding facilities, dogs lounge in the lap of luxury—their VIP dog suites are outfitted with TVs and overlook a koi pond complete with a waterfall. However, perhaps the most important amenity is a team of veterinarians, on call around the clock. And the vets are some of the best in town; the practice has been named "Best Vet in Cincinnati" for four consecutive years by City Beat Magazine. For the past 30 years, the vets have administered vaccinations, screened for heartworm and leukemia, and performed pet dentistry, rather than just teaching pets to chew with wind-up chattering teeth.
The owner of Simpatico, which means congenial in Italian, didn’t think the name would stick when it opened in 2009, but it soon came to represent Simpatico’s green mission. By showcasing furniture made with sustainable hardwoods, organic fabrics, and recycled materials, the staff aims to help their customers create healthier living spaces. The eco-friendly offerings range from coffee tables made of reclaimed elm to light fixtures that emit recycled light waves. Simpatico also has a design studio where clients can get professional guidance with furniture selection, as well as custom furniture and renovation services.
Owned and operated by experienced runners, Columbus Running Company strives to support the benefits of walking and running by providing a wide variety of gear, personalized service, and community support. The store is stocked with goods that range from the necessary basics to accessories bursting with more technology than a remote-controlled hummingbird. Slip on a pair of sleek Saucony Guide 4 ($99.99) or Brooks Adrenaline GTS ($100) foot helmets and test them out on the in-store treadmill before setting out to find the meaning of life on a literal cross-country run. The Black Diamond Cosmo headlamp illuminates nighttime runs, making joggers visible to drivers and spontaneously appearing portals to the underworld visible to joggers ($29.99). For shins and calves that are feeling down in the dumps, Zensah compression sleeves provide needed support with gradient compression and strategic ribbing that increases blood flow, making muscles feel as limber as a spider monkey sipping on a wine cooler ($39.99).